❓ Mr. Simpson asks about government support for promoting WA food products, particularly from Roleystone. Mr. Redman details the 'Buy West, Eat Best' campaign's success and expansion, highlighting increased membership and supermarket involvement.
AnsweredQoN 101Legislative Assembly
QuestionView source ↗
WESTERN AUSTRALIAN FOOD PRODUCTS — PROMOTION AND MARKETING
As the minister is aware, my electorate is home to some of finest Western Australian food products, particularly from the orchard town of Roleystone. Can the minister please explain what the government is doing to help promote and market these excellent Western Australian products? Mr D.T. REDMAN
As the minister is aware, my electorate is home to some of finest Western Australian food products, particularly from the orchard town of Roleystone. Can the minister please explain what the government is doing to help promote and market these excellent Western Australian products? Mr D.T. REDMAN
AnswerView source ↗
I thank the member for the question and for his strong interest in the food and agriculture sector. He recognises the regional importance this has to his electorate. It is very important for our consumers to support our local producers. To that end, a lot of research indicates the level of support that Western Australian consumers have for our local produce. I must give credit where credit is due because the last government put in place the Buy West, Eat Best campaign, which obviously has my full support. That program is the product of a committee that I was a member of when I was in opposition. However, it was identified that although that program was very successful and had strong support in identifying products that came from Western Australia so that consumers were in a position to support WA produce, it was seen that it needed to be strengthened. That is exactly what we have done. Members might have seen a television campaign that is supported by advertisements in newspapers and in-store promotions to strengthen the notion of Buy West, Eat Best. Members may have seen the talking fruit, the talking lamb chops and the talking honey on the TV ad, which is a bit quirky. Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
Mr D.T. REDMAN replied: I thank the member for the question and for his strong interest in the food and agriculture sector. He recognises the regional importance this has to his electorate. It is very important for our consumers to support our local producers. To that end, a lot of research indicates the level of support that Western Australian consumers have for our local produce. I must give credit where credit is due because the last government put in place the Buy West, Eat Best campaign, which obviously has my full support. That program is the product of a committee that I was a member of when I was in opposition. However, it was identified that although that program was very successful and had strong support in identifying products that came from Western Australia so that consumers were in a position to support WA produce, it was seen that it needed to be strengthened. That is exactly what we have done. Members might have seen a television campaign that is supported by advertisements in newspapers and in-store promotions to strengthen the notion of Buy West, Eat Best. Members may have seen the talking fruit, the talking lamb chops and the talking honey on the TV ad, which is a bit quirky. Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
I thank the member for the question and for his strong interest in the food and agriculture sector. He recognises the regional importance this has to his electorate. It is very important for our consumers to support our local producers. To that end, a lot of research indicates the level of support that Western Australian consumers have for our local produce. I must give credit where credit is due because the last government put in place the Buy West, Eat Best campaign, which obviously has my full support. That program is the product of a committee that I was a member of when I was in opposition. However, it was identified that although that program was very successful and had strong support in identifying products that came from Western Australia so that consumers were in a position to support WA produce, it was seen that it needed to be strengthened. That is exactly what we have done. Members might have seen a television campaign that is supported by advertisements in newspapers and in-store promotions to strengthen the notion of Buy West, Eat Best. Members may have seen the talking fruit, the talking lamb chops and the talking honey on the TV ad, which is a bit quirky. Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
“Well worth it—has made a huge impact on the brand being recognised.”
“A collective group of people coming together with passion to support the WA industry in food.”
[Applause.]
Mr D.T. REDMAN replied: I thank the member for the question and for his strong interest in the food and agriculture sector. He recognises the regional importance this has to his electorate. It is very important for our consumers to support our local producers. To that end, a lot of research indicates the level of support that Western Australian consumers have for our local produce. I must give credit where credit is due because the last government put in place the Buy West, Eat Best campaign, which obviously has my full support. That program is the product of a committee that I was a member of when I was in opposition. However, it was identified that although that program was very successful and had strong support in identifying products that came from Western Australia so that consumers were in a position to support WA produce, it was seen that it needed to be strengthened. That is exactly what we have done. Members might have seen a television campaign that is supported by advertisements in newspapers and in-store promotions to strengthen the notion of Buy West, Eat Best. Members may have seen the talking fruit, the talking lamb chops and the talking honey on the TV ad, which is a bit quirky. Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
I thank the member for the question and for his strong interest in the food and agriculture sector. He recognises the regional importance this has to his electorate. It is very important for our consumers to support our local producers. To that end, a lot of research indicates the level of support that Western Australian consumers have for our local produce. I must give credit where credit is due because the last government put in place the Buy West, Eat Best campaign, which obviously has my full support. That program is the product of a committee that I was a member of when I was in opposition. However, it was identified that although that program was very successful and had strong support in identifying products that came from Western Australia so that consumers were in a position to support WA produce, it was seen that it needed to be strengthened. That is exactly what we have done. Members might have seen a television campaign that is supported by advertisements in newspapers and in-store promotions to strengthen the notion of Buy West, Eat Best. Members may have seen the talking fruit, the talking lamb chops and the talking honey on the TV ad, which is a bit quirky. Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
Several members interjected. Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
Mr D.T. REDMAN : It is a talking lamb chop. It is fantastic that producers are taking an active role in marketing their produce in Western Australia with the support of the Liberal–National government. I am right behind it. It is an excellent campaign, so much so that since the TV campaign has been running seven new members have signed up to the Buy West, Eat Best campaign. When the campaign was launched in 2008, it had 40 members; it now has 90. Fifteen new members have signed up in the past six months and there have been shifts in thinking. I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
I was sitting in a Coles store for the launch of sweet smoothie bananas from Carnarvon. We now have the big supermarket chains coming on board. Woolworths has also agreed to stock local WA ham. Previously ham was imported into Western Australia. These are good steps for Western Australian producers. To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
To give the house an example of the feedback that we are receiving from some of the campaign members, I will provide direct quotes. My notes indicate the following quotes — “The program works because our products are being recognised as WA.” “Well worth it—has made a huge impact on the brand being recognised.” Industry has also put funds into the campaign. It is actually putting some skin into the game by putting its money where its mouth is. The comments from campaign members continue — “Industry is backing the program and supermarkets are promoting WA products”. “A collective group of people coming together with passion to support the WA industry in food.” All these quotes are a ringing endorsement of the program. As the TV ads highlight, we need to be vocal about eating local. If any member goes into a shop and cannot identify WA product, sing it from the roof—be vocal about eating local. Distinguished Visitor — Mr Terry Mills, Northern Territory Leader of the Opposition THE SPEAKER (Mr G.A. Woodhams) : Before I give the member for Perth the call, I draw members’ attention to the Speaker’s gallery and to Mr Terry Mills who is the Leader of the Opposition in the Northern Territory Parliament. I welcome him to the Parliament of Western Australia. [Applause.]
“Well worth it—has made a huge impact on the brand being recognised.”
“A collective group of people coming together with passion to support the WA industry in food.”
[Applause.]
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