❓ Hon John Cowdell requests details of advertising expenditure for the Brand WA program across radio, television, and print for the financial years 1997-98, 1998-99, and 1999-2000. The Minister provides a breakdown of costs by year, market, and total expenditure.
AnsweredQoN 924Legislative Council
QuestionView source ↗
924. Hon John Cowdell to the Minister for Tourism:
Will the Minister table details of all advertising expenditure (radio, television and print) for the Brand WA advertising program for the financial years -
(a) 1997-98;
(b) 1998-99; and
(c) 1999-2000?
Will the Minister table details of all advertising expenditure (radio, television and print) for the Brand WA advertising program for the financial years -
(a) 1997-98;
(b) 1998-99; and
(c) 1999-2000?
AnswerView source ↗
Answered
9 November 2000
Response time
30 days
The Minister Replied:
YEAR MARKET TOTAL
1997/98 October 1997 - Sydney/Melbourne $370,000
July 1997 ? Singapore $611,412
July 1997 ? Jakarta $590,056
September, 1997 ? London $1,500,000
1998/99 February 1999 ? WA Metro/Regional $216,680
February/March, 1999 ? Melbourne/Regional Victoria $382,071
March 1999 ? London $1,337,431
April 1999 ? Singapore $360,000
1999/00 September/October ? Sydney/Northern NSW $326,800
September, 1999 ? London $1,897,000
February/March 2000 ? WA Metro/Regional $175,000
March 2000 ? Singapore $270,000
April/May 2000 ? Melbourne/Regional Victoria $358,490
May 2000 ? WA Metro/Regional $278,000
The costs detailed include production, campaign brochures and media placement for Brand campaigns undertaken by the WATC and include industry cooperative funding.
YEAR MARKET TOTAL
1997/98 October 1997 - Sydney/Melbourne $370,000
July 1997 ? Singapore $611,412
July 1997 ? Jakarta $590,056
September, 1997 ? London $1,500,000
1998/99 February 1999 ? WA Metro/Regional $216,680
February/March, 1999 ? Melbourne/Regional Victoria $382,071
March 1999 ? London $1,337,431
April 1999 ? Singapore $360,000
1999/00 September/October ? Sydney/Northern NSW $326,800
September, 1999 ? London $1,897,000
February/March 2000 ? WA Metro/Regional $175,000
March 2000 ? Singapore $270,000
April/May 2000 ? Melbourne/Regional Victoria $358,490
May 2000 ? WA Metro/Regional $278,000
The costs detailed include production, campaign brochures and media placement for Brand campaigns undertaken by the WATC and include industry cooperative funding.
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