❓ A WA parliamentary question seeks clarification on a $1.2 million tender awarded to Cooch Creative Pty Ltd by the Public Transport Authority for strategic marketing and creative services, specifically regarding the meaning of these terms and the advertising campaigns involved.
AnsweredQoN 939Legislative Council
QuestionView source ↗
PUBLIC TRANSPORT AUTHORITY - COOCH CREATIVE PTY LTD
I refer to the tender awarded to Cooch Creative Pty Ltd on 4 October 2007 to provide strategic marketing and creative services to the Public Transport Authority to the value of $1.2 million, and ask - (1) What do the terms “strategic marketing” and “creative services” mean? (2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA
I refer to the tender awarded to Cooch Creative Pty Ltd on 4 October 2007 to provide strategic marketing and creative services to the Public Transport Authority to the value of $1.2 million, and ask - (1) What do the terms “strategic marketing” and “creative services” mean? (2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA
AnswerView source ↗
I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(1) What do the terms “strategic marketing” and “creative services” mean? (2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(1) What do the terms “strategic marketing” and “creative services” mean? (2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(2) What specific advertising campaigns will the consultants be working on? Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
Hon ADELE FARINA replied: I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
I thank the member for some notice of this question. (1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(1) With respect to the Public Transport Authority, “strategic marketing” is the marketing of plans to encourage people to use our public transport services and to provide information about how to use our transport services. The term “creative services” means the advertising and design work. (2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
(2) The specific projects that Cooch Creative consultants will work on include the launch of the southern suburbs railway to Mandurah and iPod timetables. In addition, they will be working on advertising campaigns designed to encourage people to use public transport services to special events such as Lotterywest Skyworks, Australian Football League matches and other sporting events, as well as producing and providing information on the services to these events.
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