❓ A member of parliament is questioning the advertising costs and evaluation criteria for the "Extraordinary Taxi Ride" tourism campaign. The Minister provides a breakdown of costs and evaluation methods, but withholds some partner results due to commercial confidentiality.
AnsweredQoN 147Legislative Council
QuestionView source ↗
“EXTRAORDINARY TAXI RIDE” CAMPAIGN — ADVERTISING COSTS
I refer to the “Extraordinary Taxi Ride” campaign. (1) How much was spent on advertising in The West Australian on Friday, 9 April 2010? (2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER
I refer to the “Extraordinary Taxi Ride” campaign. (1) How much was spent on advertising in The West Australian on Friday, 9 April 2010? (2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER
AnswerView source ↗
I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(1) How much was spent on advertising in The West Australian on Friday, 9 April 2010? (2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(5) Yes; except partner results, which are commercially in confidence.
(1) How much was spent on advertising in The West Australian on Friday, 9 April 2010? (2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(2) How much will be spent on further advertising in other Western Australian print media? (3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(3) How much will be spent in other states; and, please provide a breakdown for each state? (4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(4) What criteria will be used to evaluate the success of the campaign? (5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(5) Will the evaluation be made public; and, if not, why not? Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
Hon DONNA FARAGHER replied: I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
I thank the member for some notice of the question. (1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(1) The advertising in The West Australian cost $36 000, excluding GST. (2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(2) Nil. (3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(3) New South Wales, $362 800; Victoria, $386 200; and, $406 000 spent on national media. A breakdown for each state is not possible. (4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(4) Consumer awareness, intention to travel, value of PR generated, bookings with industry partners and visitor spend. (5) Yes; except partner results, which are commercially in confidence.
(5) Yes; except partner results, which are commercially in confidence.
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