❓ Question regarding the funding and branding of Tourism WA's TV campaign, specifically the inclusion of 'Royalties for Regions' acknowledgement in interstate advertisements and whether this impacts the campaign's effectiveness.
AnsweredQoN 1305Legislative Assembly
QuestionView source ↗
I refer to the new Tourism Western Australia's TV campaign promoting "extraordinary" experiences and I ask: (a) why do these advertisements shown in other States include a caption saying it is funded by Royalties for Regions; (b) was the funding for these advertisements from Royalties for Regions contingent on this caption being included; (c) how much funding was provided by Royalties for Regions for this campaign and how much by Tourism Western Australia; and (d) has there been research undertaken about recognition of the Royalties for Regions program interstate and whether it adds or detracts from the key message of the advertisements?
AnswerView source ↗
Answered
19 November 2013
Responded by
Minister for Tourism
Response time
34 days
(a) The Department of Regional Development's (DRD)
Royalties for Regions Marketing, Communications and Acknowledgements Policy
(the Policy) requires that any State Government advertising material funded by Royalties for Regions be acknowledged as such.
(b) No. However, inclusion of the Royalties for Regions acknowledgement is consistent with the Policy.
(c) Royalties for Regions: $2 948 000
Tourism WA: $2 627 083.
(d) No.
Royalties for Regions Marketing, Communications and Acknowledgements Policy
(the Policy) requires that any State Government advertising material funded by Royalties for Regions be acknowledged as such.
(b) No. However, inclusion of the Royalties for Regions acknowledgement is consistent with the Policy.
(c) Royalties for Regions: $2 948 000
Tourism WA: $2 627 083.
(d) No.
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