❓ Hon Ken Travers questions the government on the Return On Investment (ROI) of its contribution to the V8 Supercars event, specifically seeking a breakdown of direct expenditure versus media exposure and whether infrastructure costs are included. The government provides an ROI figure for 2011 and a breakdown of the return.
AnsweredQoN 3420Legislative Council
QuestionView source ↗
(1) What is the estimated Return On Investment for the Government’s contribution to the V8 Supercars for 2011, and for each subsequent year of the agreement?
(2) What percentage of the return is from direct expenditure, and what percentage is from media exposure?
(3) Does the Return On Investment include any of the cost of investment in new infrastructure at Barbagallo Raceway?
(2) What percentage of the return is from direct expenditure, and what percentage is from media exposure?
(3) Does the Return On Investment include any of the cost of investment in new infrastructure at Barbagallo Raceway?
AnswerView source ↗
Answered
15 March 2011
Responded by
Minister for Child Protection representing the Minister for Tourism
Response time
27 days
(1) 16.9 : 1. The ROI has not been projected beyond 2011, but is expected to remain at the same level.
(2) 3% direct expenditure; 97% media impact (advertising equivalent value).
(3) No.
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(2) 3% direct expenditure; 97% media impact (advertising equivalent value).
(3) No.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
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