❓ Hon Peter Foss questions the Premier regarding government advertising expenditure on Channel 31, a community television station, seeking details on past and future advertising plans across various departments and agencies. The response details past funding issues and provides expenditure data.
AnsweredQoN 2293Legislative Council
QuestionView source ↗
(1) Has each Department and Agency under the Premier’s control actively looked at placing Government advertising on Channel 31?
(2) What amount of advertising does each Department or Agency plan to place with Channel 31 over the next six months?
(3) How does that differ from the previous six months?
(4) Has each Department and Agency under the Premier’s control spoken to their marketing placement Agency or any other Government advertisers about using Channel 31?
(5) What is the total expenditure for each Department under the Premier’s control for advertising and/or sponsorship services paid to Channel 31 since June 2001?
(2) What amount of advertising does each Department or Agency plan to place with Channel 31 over the next six months?
(3) How does that differ from the previous six months?
(4) Has each Department and Agency under the Premier’s control spoken to their marketing placement Agency or any other Government advertisers about using Channel 31?
(5) What is the total expenditure for each Department under the Premier’s control for advertising and/or sponsorship services paid to Channel 31 since June 2001?
AnswerView source ↗
Answered
24 September 2004
Responded by
Leader of the House representing the Premier
Response time
37 days
Unfortunately, an audit last year found the community channel failed to receive promised initial funding of $650,000 from the previous Government which has had a "major impact on the organisation's capacity to establish itself and it has been working to address that unplanned shortfall since its inception". In 2003 the Government provided Access 31 will further support through a Lotteries Commission grant of $237,000. (2) The amount of advertising each Department or Agency plans to place with Channel 31 over the next six months is yet to be determined. Media plans for each campaign are generally resolved and booked the month prior to campaign commencement. (3) $20,180.00 was spent on media placement with Access 31 through the Government Master Media Agency advertising contracts from 1 March 2004 to 31 August 2004. (4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
In 2003 the Government provided Access 31 will further support through a Lotteries Commission grant of $237,000. (2) The amount of advertising each Department or Agency plans to place with Channel 31 over the next six months is yet to be determined. Media plans for each campaign are generally resolved and booked the month prior to campaign commencement. (3) $20,180.00 was spent on media placement with Access 31 through the Government Master Media Agency advertising contracts from 1 March 2004 to 31 August 2004. (4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
(2) The amount of advertising each Department or Agency plans to place with Channel 31 over the next six months is yet to be determined. Media plans for each campaign are generally resolved and booked the month prior to campaign commencement. (3) $20,180.00 was spent on media placement with Access 31 through the Government Master Media Agency advertising contracts from 1 March 2004 to 31 August 2004. (4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
(4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2000/2001 $ nil [See paper No. ]
[See paper No. ]
In 2003 the Government provided Access 31 will further support through a Lotteries Commission grant of $237,000. (2) The amount of advertising each Department or Agency plans to place with Channel 31 over the next six months is yet to be determined. Media plans for each campaign are generally resolved and booked the month prior to campaign commencement. (3) $20,180.00 was spent on media placement with Access 31 through the Government Master Media Agency advertising contracts from 1 March 2004 to 31 August 2004. (4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
(2) The amount of advertising each Department or Agency plans to place with Channel 31 over the next six months is yet to be determined. Media plans for each campaign are generally resolved and booked the month prior to campaign commencement. (3) $20,180.00 was spent on media placement with Access 31 through the Government Master Media Agency advertising contracts from 1 March 2004 to 31 August 2004. (4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
(4) Yes. Advertising with media outlets is determined in conjunction with each Department's or Agency's media planners. The media planning function is either undertaken in-house, by the Department's or Agency's creative advertising agency or the through the Governments Master Media Agency, campaign advertising contractor. Through this process the optimum choices are made for placement of Government's advertising dollar to achieve the best overall value for money. (5) Total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year since June 2001 is detailed in Attachment One and summarised as follows: 2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2001/2002 $70,308 2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2002/2003 $51,424 2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2003/2004 $ nil 2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2004/2005 $25,519 (Year-to-date September 2004). Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
Additionally, the total expenditure, as reported by the Master Media Agency contractor, for all media placement with Channel 31 for each financial year preceding July 2001 is as follows: 1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1997/1998 $ nil 1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1998/1999 $ nil 1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
1999/2000 $ nil 2000/2001 $ nil [See paper No. ]
2000/2001 $ nil [See paper No. ]
[See paper No. ]
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