❓ A WA parliamentary question seeks details on tourism initiatives in the Pilbara region since 1993, including budget, costs, and impact on tourist numbers. The Minister's response outlines various marketing and familiarisation programs undertaken by the WA Tourism Commission.
AnsweredQoN 147Legislative Assembly
QuestionView source ↗
147. Mr GRAHAM to the Parliamentary Secretary to the Minister for Tourism:
(1) What initiatives has the WA Tourist Commission initiated in the Pilbara Region of the State since 4 Feb 1993?
(2) What was the budgeted amount of each initiative?
(3) What was the actual cost of each initiative?
(4) If the initiative was aimed at increasing the number of tourists visiting the region -
(a) by how many was each initiative expected to increase the number of tourists to the region;
(b) did each initiative meet its expected increase;
(c) how many of the tourists were from overseas;
(d) how long was the average stay of each tourist; and
(e) which towns in the region did each tourist visit?
(5) For each year from 4 Feb 1993 what has been the budget allocation for the WATC in the Pilbara region?
(6) How many full time staff of the WATC are located in the Pilbara Region?
(1) What initiatives has the WA Tourist Commission initiated in the Pilbara Region of the State since 4 Feb 1993?
(2) What was the budgeted amount of each initiative?
(3) What was the actual cost of each initiative?
(4) If the initiative was aimed at increasing the number of tourists visiting the region -
(a) by how many was each initiative expected to increase the number of tourists to the region;
(b) did each initiative meet its expected increase;
(c) how many of the tourists were from overseas;
(d) how long was the average stay of each tourist; and
(e) which towns in the region did each tourist visit?
(5) For each year from 4 Feb 1993 what has been the budget allocation for the WATC in the Pilbara region?
(6) How many full time staff of the WATC are located in the Pilbara Region?
AnswerView source ↗
Answered
14 November 2000
Response time
97 days
The Minister Replied:
(1) NATIONAL MARKETING DIVISION
The WATC’s National Marketing Division has conducted a number of initiatives since 1993 in the Pilbara Region. These include trade and media visits, and Familiarisations for staff working at the Perth Visitor Centre (formerly Western Australian Tourist Centre), as well as for eastern states sales staff. Specific details are as follows:
Media Visits
The Pilbara region has been a focus of itineraries for national television crews and travel writers particularly in the late 1990’s. Familiarisations are organised to destinations specifically requested by the media or those with new product or a newsworthy story (as determined by the media involved).
The most recent visit to the Pilbara region was undertaken in September 2000 by Channel Nine’s Getaway film crew. The crew filmed 4 stories which will be televised nationally as well as to a number of international destinations.
The WATC in partnership with Channel Seven coordinated the intrastate travel program, "Our WA - Fresh Horizons". The program commenced in November 1996 and over the last four series there have been 16 Pilbara stories filmed. The WATC, together with the Pilbara tourism industry meet all travel related expenses to the Pilbara region.
Since 1993 there have been a number of other national media travel Familiarisations to the Pilbara region including Healthy Wealthy and Wise film crew in 1994, free lance journalists Peter Forrestal and Athol Thomas in 1996 and Australian Way in flight magazine in 1998.
Trade (Travel Agents) Familiarisations
Familiarisations were organised for 8 interstate travel agents in March 1997 and 4 intrastate agents in November 1997 to the Pilbara. Both visits targeted the Karijini National Park. Opportunities for visits to the region are subject to the availability of airline seats and the appropriateness of the region to a travel agent’s client base.
WATC Familiarisation Program
Perth Visitor Centre (PVC) and Interstate Sales Staff - The PVC has a Familiarisation program for its staff to ensure their knowledge of regional attractions is kept up to date. This enables them to provide accurate advice to intending visitors. The PVC sent 4 staff to the Pilbara in 1995 for 3 days, 2 staff in 1997 for 4 days and 2 staff for 3 days in 1999. Four Interstate sales staff visited the Pilbara and Gascoyne regions in 1998 to improve their product knowledge.
Five WATC eastern states based staff visited the Tom Price, Karijini, Millstream Dampier and Karratha in December 1998. The purpose of the visit was to update the staff’s product knowledge of the region.
Brand Television Campaign
In addition to these initiatives, the Western Australian Tourism Commission produced a Brand television commercial featuring Elle Macpherson in Karijini National Park. This has been used in intrastate and interstate Brand advertising campaigns.
INTERNATIONAL MARKETING DIVISION
The WATC’s International Marketing Division has undertaken a number of initiatives since 1993, which have been specifically conducted in the Pilbara Region. These include trade and media visits as part of the International Familiarisations program and trade events such as the Outback Adventure Workshop.
It is relevant to note however that the vast majority of our international marketing initiatives as expected, have been initiated within the WATC’s core international markets, targeting both trade and consumers. Many of these campaigns have included the Pilbara Region, including Brand WA advertising campaigns, trade and consumer shows, the Visiting Journalists Program (VJP), inclusion in print collateral, video production and retail training programs. The Pilbara Region has participated in many of these initiatives either through subsidised support from the WATC or through a direct contribution from the Region itself.
Major initiatives conducted in the Pilbara Region since 1993:
- Adventure Workshop Karrajini National Park 1994. A major undertaking by the WATC to build trade awareness of the State’s adventure based product. The Pilbara Region was used as the backdrop for this event given its diverse range of natural attractions and adventure based product.
- Visiting Journalists Program – The Pilbara Region has been the focus of many visits by influential journalists through the Australian Tourism Commission’s Visiting Journalists Program. The WATC works closely with the Australian Tourist Commission to identify opportunities for the State’s regions and the Pilbara’s wide range of adventure based experiences is rated highly by international media. The WATC has also been proactive with other media initiatives, which the WATC implements in each of its core markets.
- Trade Media Familiarisations - Opportunities to focus trade attention on the Pilbara have been consistently pursued by the WATC to ensure trade awareness of product and destination knowledge is maintained. The WATC has also supported trade Familiarisations initiated directly by the Pilbara Region.
TOURISM INDUSTRY DEVELOPMENT DIVISION
The Western Australian Tourism Development Strategy was prepared in conjunction with the tourism industry and is the basis for determining investment and development priorities in WA. The Strategy is also used as the basis for assessing applications for financial assistance to the Tourism Development Fund.
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Regional Tourism Association Agreements
During the 1996/97 and 1997/98 years the WATC entered into fee for service agreements with the ten Regional Tourism Associations (RTAs). This new initiative gained unanimous acceptance prior to implementation. The Pilbara Tourism Association (PTA) was one of the organisations who entered into an agreement.
As a result of signing, significant funding was provided to all RTAs to market their individual regions throughout WA, Australia and overseas.
The progressive nature of the PTA saw them commit to this new initiative in 1996/97 and as such began operating with greatly increased levels of funding.
This initiative has seen the level of professionalism and the amounts of marketing dollars spent on regional tourism increased dramatically since its introduction.
(2) NATIONAL MARKETING DIVISION
Familiarisations for travel agents, media, and WATC staff are usually conducted with operators who provide free of charge services in return for exposure to each of the groups mentioned. Where costs are incurred the National Marketing Division has a budget for trade, media and staff Familiarisations but does not allocate specific budgets to regions.
On some occasions Familiarisations include visits to two or more regions. It is therefore not possible to provide information on the budget allocated for Familiarisations in the Pilbara.
The Brand WA commercial shot in Karijini National Park was one of eight produced during Ms Macpherson’s visit to Western Australia in 1997. Funds were allocated to the entire project, not individual commercials.
INTERNATIONAL MARKETING DIVISION
Adventure Workshop 1994
There are no records available to provide a response to this question. Prior to 1996/97, the WATC operated on a mainframe accounting system that had a major weakness in reporting against projects. As such project reports prior to that date are not available.
Visiting Journalists Program
The WATC spent in excess of $ 20,000 on travel expenses for visiting media to the Pilbara. This does not include airline arrangements and support provided by Pilbara Tourism Operators.
TOURISM INDUSTRY DEVELOPMENT DIVISION
Under the Tourism Development Fund, Karratha Tourist Bureau was granted funding of $60,000 for building extensions to their interpretative area.
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
(3) NATIONAL MARKETING DIVISION
Media
In excess of $20,000 has been spent on travel expenses for visiting media to the Pilbara. This does not include contra airline arrangements and sponsorship travel provided by Pilbara tourism operators.
- Healthy Wealthy and Wise film crew (1994) – WATC cost $2,599
- Freelance Journalists Peter Forrestal & Athol Thomas (1996) – WATC cost $237
- Our WA (1996-2000) – WATC cost $16,474
- Getaway film crew (2000) – WATC cost $828. The promotional value of this activity is in excess of $440,000. Channel Nine paid for airfares and Pilbara operators sponsored some accommodation and touring.
Trade (Travel Agent) Familiarisations
The visit by four east coast managers in October 1993 cost $530
The visit by eight eastern state travel agents in March 1997 cost $500
The visit by four Intrastate travel agents in November 1997 cost $690
The visit by the WATC eastern state staff in December 1998 cost $3,935
The costs of producing the Brand WA commercials were billed in a lump sum and hence it is not possible to isolate the specific costs of shooting in the Pilbara.
INTERNATIONAL MARKETING DIVISION
Visiting Journalists Program & Trade Awareness Program
Specific costs are as follows –
Media Familiarisations Month Participants WATC
Cost
Austravel/WATC United Kingdom
Media Familiarisation FEB 1996 9 Participants N/A
Mr Dave Richardson,
Freelance Journalist, UK MAR 1996 1 Participant $ 884.75
Geographic Magazine, Brazil MAR 1997 2 Participants $420.13
Mr Simon Hubacher, Editor,
Sonntags Zeitung, Switzerland MAY 1997 1 Participant $1070.00
Ms Cynthia Page, Producer,
“Earth Story”, BBC, UK
Reconnaissance Visit JUL 1997 1 Participant $ 1,700.00
Natures Network, Kansai
Telecasting Corporation, Japan JUL 1998 6 Participants $ 1,081.60
Mr Daniele PELLEGRINI,
Photographer, Airone Magazine, Italy SEP 1998 1 Participant $ 2,335.00
Anders Mathlein & Jorgen Ulvsgard,
Freelance Journalists, Sweden JUL 1998 2 Participants FOC
Mr Franz-Michael Braunschläger,
Journalist, ‘Tours’ Magazine,
Germany APR 1999 12 Participants $ 1,058.50
Sydney Olympic Broadcasting
Office (SOBO) AUG 1999 4 Participants $ 10,703.20
“Anyplace Wild” PBS
TV Network, USA FEB 2000 1 Participant FOC
“Anyplace Wild” PBS
TV Network, USA APR 2000 6 Participants $ 1,251.25
Travelbag/QF Media
Familiarisation AUG 2000 6 Participants $ 4,133.50
Trade Familiarisations Month Participants WATC
Cost
Inbound Tour Operators
Workshop Pilbara Familiarisation AUG 1996 4 Participants $ 2,600.00
Australian Outback Adventure
Workshop Pilbara Familiarisation JUN 1997 4 Participants $ 2,500.00
Inbound Tour Operators
Workshop Familiarisation AUG 1997 9 Participants $ 4,000.00
ATE Pilbara Pre Tour MAY 1999 13 Participants $ 6,238.20
Gold Medal Workshop Pilbara
Familiarisation JUN 2000 40 Participants $ 11,441.00
TOURISM INDUSTRY DEVELOPMENT DIVISION
Not applicable
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
(4) Each of the initiatives undertaken by the Western Australian Tourism Commission formed part of its overall broad strategy to increase consumer and trade awareness of the destination as a desirable holiday destination. While each of the initiatives detailed above would have played a part in increasing visitation to the Pilbara Region this was not the primary purpose of the activity.
For information the visitor numbers in 1995 were 196,000 which has increased to 298,000 in 1999.
Please note that the number of visitors to the Pilbara Region cannot be compared. In 1995 & 1996 the WA Travel Survey operated and was used for regional estimates. There was a break in the time series until in 1998 & 1999 the International and National Visitor Surveys were used for regional estimates. Both the WA Travel Survey and International & National Visitor Surveys used different methodology and are therefore not comparable.
This results in no figures currently available that can compare number of visitors since 4 February 1993.
(5) NATIONAL MARKETING DIVISION
Not applicable
INTERNATIONAL MARKETING DIVISION
The International Marketing Division does not allocate specific budgets for any of the State’s regions. All budgets are project based and as previously stated largely undertaken in the international markets identified as primary source markets for the State.
Since 1995, the WATC has however provided support to all regions of WA in the form of an annual marketing subsidy. Together with individual campaign support and subsidised participation at trade and consumer shows, the WATC’s contribution has been substantial.
TOURISM INDUSTRY DEVELOPMENT DIVISION
Not applicable
STRATEGIC BUSINESS DEVELOPMENT
Year Pilbara Tourism Association Pilbara Tourist Bureaux Total
1993/94 $25,094 $41,129 $66,223
1994/95 $27,094 $41,728 $68,822
1995/96 $115,908 $59,617 $175,525
1996/97# $195,878 $0 $195,878
1997/98 $201,160 $0 $201,160
1998/99 $159,825 $0 $159,825
1999/2000 $116,175 $0 $116,175
# In 1997/98, a special allocation was made to the Pilbara of $80,000 as there was no Pilbara Development Manager in the region and a further $40,000 in 1998/99 as the Manager was not there for a six month period. Subsequent to this, a Pilbara Tourism Development Manager was appointed.
(6) NATIONAL MARKETING DIVISION
Not applicable
INTERNATIONAL MARKETING DIVISION
Not applicable
TOURISM INDUSTRY DEVELOPMENT COMMISSION
One staff member located in Karratha. Mr Noel Parkin, Pilbara Tourism Development Manager in consultation with the Regional Tourism Associations and relevant tourism stakeholders is responsible for identifying and developing new product, attraction and service needs of the Pilbara region. Also for ensuring that mechanisms are identified and enacted to ensure the professional development of the Pilbara Tourism Industry
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
(1) NATIONAL MARKETING DIVISION
The WATC’s National Marketing Division has conducted a number of initiatives since 1993 in the Pilbara Region. These include trade and media visits, and Familiarisations for staff working at the Perth Visitor Centre (formerly Western Australian Tourist Centre), as well as for eastern states sales staff. Specific details are as follows:
Media Visits
The Pilbara region has been a focus of itineraries for national television crews and travel writers particularly in the late 1990’s. Familiarisations are organised to destinations specifically requested by the media or those with new product or a newsworthy story (as determined by the media involved).
The most recent visit to the Pilbara region was undertaken in September 2000 by Channel Nine’s Getaway film crew. The crew filmed 4 stories which will be televised nationally as well as to a number of international destinations.
The WATC in partnership with Channel Seven coordinated the intrastate travel program, "Our WA - Fresh Horizons". The program commenced in November 1996 and over the last four series there have been 16 Pilbara stories filmed. The WATC, together with the Pilbara tourism industry meet all travel related expenses to the Pilbara region.
Since 1993 there have been a number of other national media travel Familiarisations to the Pilbara region including Healthy Wealthy and Wise film crew in 1994, free lance journalists Peter Forrestal and Athol Thomas in 1996 and Australian Way in flight magazine in 1998.
Trade (Travel Agents) Familiarisations
Familiarisations were organised for 8 interstate travel agents in March 1997 and 4 intrastate agents in November 1997 to the Pilbara. Both visits targeted the Karijini National Park. Opportunities for visits to the region are subject to the availability of airline seats and the appropriateness of the region to a travel agent’s client base.
WATC Familiarisation Program
Perth Visitor Centre (PVC) and Interstate Sales Staff - The PVC has a Familiarisation program for its staff to ensure their knowledge of regional attractions is kept up to date. This enables them to provide accurate advice to intending visitors. The PVC sent 4 staff to the Pilbara in 1995 for 3 days, 2 staff in 1997 for 4 days and 2 staff for 3 days in 1999. Four Interstate sales staff visited the Pilbara and Gascoyne regions in 1998 to improve their product knowledge.
Five WATC eastern states based staff visited the Tom Price, Karijini, Millstream Dampier and Karratha in December 1998. The purpose of the visit was to update the staff’s product knowledge of the region.
Brand Television Campaign
In addition to these initiatives, the Western Australian Tourism Commission produced a Brand television commercial featuring Elle Macpherson in Karijini National Park. This has been used in intrastate and interstate Brand advertising campaigns.
INTERNATIONAL MARKETING DIVISION
The WATC’s International Marketing Division has undertaken a number of initiatives since 1993, which have been specifically conducted in the Pilbara Region. These include trade and media visits as part of the International Familiarisations program and trade events such as the Outback Adventure Workshop.
It is relevant to note however that the vast majority of our international marketing initiatives as expected, have been initiated within the WATC’s core international markets, targeting both trade and consumers. Many of these campaigns have included the Pilbara Region, including Brand WA advertising campaigns, trade and consumer shows, the Visiting Journalists Program (VJP), inclusion in print collateral, video production and retail training programs. The Pilbara Region has participated in many of these initiatives either through subsidised support from the WATC or through a direct contribution from the Region itself.
Major initiatives conducted in the Pilbara Region since 1993:
- Adventure Workshop Karrajini National Park 1994. A major undertaking by the WATC to build trade awareness of the State’s adventure based product. The Pilbara Region was used as the backdrop for this event given its diverse range of natural attractions and adventure based product.
- Visiting Journalists Program – The Pilbara Region has been the focus of many visits by influential journalists through the Australian Tourism Commission’s Visiting Journalists Program. The WATC works closely with the Australian Tourist Commission to identify opportunities for the State’s regions and the Pilbara’s wide range of adventure based experiences is rated highly by international media. The WATC has also been proactive with other media initiatives, which the WATC implements in each of its core markets.
- Trade Media Familiarisations - Opportunities to focus trade attention on the Pilbara have been consistently pursued by the WATC to ensure trade awareness of product and destination knowledge is maintained. The WATC has also supported trade Familiarisations initiated directly by the Pilbara Region.
TOURISM INDUSTRY DEVELOPMENT DIVISION
The Western Australian Tourism Development Strategy was prepared in conjunction with the tourism industry and is the basis for determining investment and development priorities in WA. The Strategy is also used as the basis for assessing applications for financial assistance to the Tourism Development Fund.
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Regional Tourism Association Agreements
During the 1996/97 and 1997/98 years the WATC entered into fee for service agreements with the ten Regional Tourism Associations (RTAs). This new initiative gained unanimous acceptance prior to implementation. The Pilbara Tourism Association (PTA) was one of the organisations who entered into an agreement.
As a result of signing, significant funding was provided to all RTAs to market their individual regions throughout WA, Australia and overseas.
The progressive nature of the PTA saw them commit to this new initiative in 1996/97 and as such began operating with greatly increased levels of funding.
This initiative has seen the level of professionalism and the amounts of marketing dollars spent on regional tourism increased dramatically since its introduction.
(2) NATIONAL MARKETING DIVISION
Familiarisations for travel agents, media, and WATC staff are usually conducted with operators who provide free of charge services in return for exposure to each of the groups mentioned. Where costs are incurred the National Marketing Division has a budget for trade, media and staff Familiarisations but does not allocate specific budgets to regions.
On some occasions Familiarisations include visits to two or more regions. It is therefore not possible to provide information on the budget allocated for Familiarisations in the Pilbara.
The Brand WA commercial shot in Karijini National Park was one of eight produced during Ms Macpherson’s visit to Western Australia in 1997. Funds were allocated to the entire project, not individual commercials.
INTERNATIONAL MARKETING DIVISION
Adventure Workshop 1994
There are no records available to provide a response to this question. Prior to 1996/97, the WATC operated on a mainframe accounting system that had a major weakness in reporting against projects. As such project reports prior to that date are not available.
Visiting Journalists Program
The WATC spent in excess of $ 20,000 on travel expenses for visiting media to the Pilbara. This does not include airline arrangements and support provided by Pilbara Tourism Operators.
TOURISM INDUSTRY DEVELOPMENT DIVISION
Under the Tourism Development Fund, Karratha Tourist Bureau was granted funding of $60,000 for building extensions to their interpretative area.
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
(3) NATIONAL MARKETING DIVISION
Media
In excess of $20,000 has been spent on travel expenses for visiting media to the Pilbara. This does not include contra airline arrangements and sponsorship travel provided by Pilbara tourism operators.
- Healthy Wealthy and Wise film crew (1994) – WATC cost $2,599
- Freelance Journalists Peter Forrestal & Athol Thomas (1996) – WATC cost $237
- Our WA (1996-2000) – WATC cost $16,474
- Getaway film crew (2000) – WATC cost $828. The promotional value of this activity is in excess of $440,000. Channel Nine paid for airfares and Pilbara operators sponsored some accommodation and touring.
Trade (Travel Agent) Familiarisations
The visit by four east coast managers in October 1993 cost $530
The visit by eight eastern state travel agents in March 1997 cost $500
The visit by four Intrastate travel agents in November 1997 cost $690
The visit by the WATC eastern state staff in December 1998 cost $3,935
The costs of producing the Brand WA commercials were billed in a lump sum and hence it is not possible to isolate the specific costs of shooting in the Pilbara.
INTERNATIONAL MARKETING DIVISION
Visiting Journalists Program & Trade Awareness Program
Specific costs are as follows –
Media Familiarisations Month Participants WATC
Cost
Austravel/WATC United Kingdom
Media Familiarisation FEB 1996 9 Participants N/A
Mr Dave Richardson,
Freelance Journalist, UK MAR 1996 1 Participant $ 884.75
Geographic Magazine, Brazil MAR 1997 2 Participants $420.13
Mr Simon Hubacher, Editor,
Sonntags Zeitung, Switzerland MAY 1997 1 Participant $1070.00
Ms Cynthia Page, Producer,
“Earth Story”, BBC, UK
Reconnaissance Visit JUL 1997 1 Participant $ 1,700.00
Natures Network, Kansai
Telecasting Corporation, Japan JUL 1998 6 Participants $ 1,081.60
Mr Daniele PELLEGRINI,
Photographer, Airone Magazine, Italy SEP 1998 1 Participant $ 2,335.00
Anders Mathlein & Jorgen Ulvsgard,
Freelance Journalists, Sweden JUL 1998 2 Participants FOC
Mr Franz-Michael Braunschläger,
Journalist, ‘Tours’ Magazine,
Germany APR 1999 12 Participants $ 1,058.50
Sydney Olympic Broadcasting
Office (SOBO) AUG 1999 4 Participants $ 10,703.20
“Anyplace Wild” PBS
TV Network, USA FEB 2000 1 Participant FOC
“Anyplace Wild” PBS
TV Network, USA APR 2000 6 Participants $ 1,251.25
Travelbag/QF Media
Familiarisation AUG 2000 6 Participants $ 4,133.50
Trade Familiarisations Month Participants WATC
Cost
Inbound Tour Operators
Workshop Pilbara Familiarisation AUG 1996 4 Participants $ 2,600.00
Australian Outback Adventure
Workshop Pilbara Familiarisation JUN 1997 4 Participants $ 2,500.00
Inbound Tour Operators
Workshop Familiarisation AUG 1997 9 Participants $ 4,000.00
ATE Pilbara Pre Tour MAY 1999 13 Participants $ 6,238.20
Gold Medal Workshop Pilbara
Familiarisation JUN 2000 40 Participants $ 11,441.00
TOURISM INDUSTRY DEVELOPMENT DIVISION
Not applicable
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
(4) Each of the initiatives undertaken by the Western Australian Tourism Commission formed part of its overall broad strategy to increase consumer and trade awareness of the destination as a desirable holiday destination. While each of the initiatives detailed above would have played a part in increasing visitation to the Pilbara Region this was not the primary purpose of the activity.
For information the visitor numbers in 1995 were 196,000 which has increased to 298,000 in 1999.
Please note that the number of visitors to the Pilbara Region cannot be compared. In 1995 & 1996 the WA Travel Survey operated and was used for regional estimates. There was a break in the time series until in 1998 & 1999 the International and National Visitor Surveys were used for regional estimates. Both the WA Travel Survey and International & National Visitor Surveys used different methodology and are therefore not comparable.
This results in no figures currently available that can compare number of visitors since 4 February 1993.
(5) NATIONAL MARKETING DIVISION
Not applicable
INTERNATIONAL MARKETING DIVISION
The International Marketing Division does not allocate specific budgets for any of the State’s regions. All budgets are project based and as previously stated largely undertaken in the international markets identified as primary source markets for the State.
Since 1995, the WATC has however provided support to all regions of WA in the form of an annual marketing subsidy. Together with individual campaign support and subsidised participation at trade and consumer shows, the WATC’s contribution has been substantial.
TOURISM INDUSTRY DEVELOPMENT DIVISION
Not applicable
STRATEGIC BUSINESS DEVELOPMENT
Year Pilbara Tourism Association Pilbara Tourist Bureaux Total
1993/94 $25,094 $41,129 $66,223
1994/95 $27,094 $41,728 $68,822
1995/96 $115,908 $59,617 $175,525
1996/97# $195,878 $0 $195,878
1997/98 $201,160 $0 $201,160
1998/99 $159,825 $0 $159,825
1999/2000 $116,175 $0 $116,175
# In 1997/98, a special allocation was made to the Pilbara of $80,000 as there was no Pilbara Development Manager in the region and a further $40,000 in 1998/99 as the Manager was not there for a six month period. Subsequent to this, a Pilbara Tourism Development Manager was appointed.
(6) NATIONAL MARKETING DIVISION
Not applicable
INTERNATIONAL MARKETING DIVISION
Not applicable
TOURISM INDUSTRY DEVELOPMENT COMMISSION
One staff member located in Karratha. Mr Noel Parkin, Pilbara Tourism Development Manager in consultation with the Regional Tourism Associations and relevant tourism stakeholders is responsible for identifying and developing new product, attraction and service needs of the Pilbara region. Also for ensuring that mechanisms are identified and enacted to ensure the professional development of the Pilbara Tourism Industry
STRATEGIC BUSINESS DEVELOPMENT DIVISION
Not applicable
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