❓ A WA parliamentary question on notice requests detailed advertising expenditure information from several government entities, including Gold Corporation, the Government Employees Superannuation Board, the Insurance Commission of WA, Lotterywest, and the Racing and Gaming Department.
AnsweredQoN 2614Legislative Assembly
QuestionView source ↗
(b) for each series of advertisements, who was the advertising agent and the producer of the advertisement; (c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(g) for each series of advertisements, what was the cost of production?
GOLD CORPORATION: (a) to (g) Gold Corporation’s advertising expenditure is in relation to its commercial activities of production, marketing and sales of precious metal products internationally and in Australia. Gold Corporation uses agencies to handle media advertising, which invoice GC for production, media and associated costs together. TV advertising is minimal. The extraction of information as above would involve review of each invoice for the four years, including archived material, and GC does not have the resources available for this. Total costs of marketing for each financial year: 2000/01 $1,987,000 2001/02 $1,458,000 2002/03 $1,421,000 9 mths to March 04 $ 956,000 For the Member’s benefit the total cost of marketing in 1999/2000 was $3,242,000. GOVERNMENT EMPLOYEES SUPERANNUATION BOARD In respect to the Government Employees Superannuation Board: (a) 2000/2001 Nil 2001/2002 Nil 2002/2003 Nil (b) Not applicable (c) Not applicable (d) 2000/2001 Nil 2001/2002 Nil 2002/2003 $ 10,162.62 (excluding GST) (e) 2000/2001 Nil 2001/2002 Nil 2002/2003 Nil (f) Advertising agent for 2002/2003 was John Davis Advertising (JDA). (g) Cost of production for 2002/2003 was $2893.32 (excluding GST). INSURANCE COMMISSION OF WESTERN AUSTRALIA : (a) 2000/2001: 2001/2002: 2002/2003: ABC - Nil Nil Nil Channel 7 - $2986.20 Channel 9 - $37,773.55 Channel 10 - $3420.00 Channel 31 - Nil Regional stations - Nil Current financial year to date: Nil (b) Bowtell Clarke and Yole (c) Nil (d) $18,462.52 (e) $14,815.36 (f) Bowtell Clarke and Yole (g) $1380.75 LOTTERIES COMMISSION (a) For the years 2000/01, 2001/02, 2002/03 and 2003/04 Lotterywest spent the following : Channel 7 2000/01 2001/02 2002/03 2003/04 (ytd) 981,330 1,105,476, 1,018,871 36,400 Channel 9 2000/01 2001/02 2002/03 2003/04 (ytd) 1,020,724 889,124 1,016,391 35,311 Channel 10 2000/01 2001/02 2002/03 2003/04 (ytd) 642,386 834,098 938,407 36,395 GWN 2000/01 2001/02 2002/03 2003/04 (ytd) 399,640 350,335 309,650 10,632 WIN 2000/01 2001/02 2002/03 2003/04 (ytd) 240,579 197,319, 1,180,019 7,264 (b) For all of the above, Marketforce was the advertising agency and the producer was Marketforce Productions (c) Cost of productions : 2000/01 2001/02 2002/03 2003/04 (ytd) 1,418,110 1,282,257 1,655,787 1,728,369 (d) Cost of print media advertising, excluding employment advertising, with The West Australian : 2000/01 2001/02 2002/03 2003/04 (ytd) 1,033,615 1,150,731 1,180,019 32,613 (e) Cost of print media advertising, excluding employment advertising, with community and regional print media : 2000/01 2001/02 2002/03 2003/04 (ytd) nil 9,711 3,842 nil (f) Marketforce was the advertising agency for all print media advertising (The West Australian, Regional and Community) (g) Cost of production for advertisements : The West Australian 2000/01 2001/02 2002/03 2003/04 316,662 323,386 334,934 239,480 Community/Regional 2000/01 2001/02 2002/03 2003/04 nil 2,050 985 nil Note : Lotterywest is a Government Authority and a Government Trading Enterprise with the responsibility to raise funds for the community of Western Australia by the sales of lottery products. As such, advertising is used extensively to communicate with our players about the product brands, and to highlight special events such as Lotto jackpots and Superdraws, and also new Scratch’n’Win ticket launches. RACING AND GAMING DEPARTMENT OF (a)-(g) Gross advertising expenditure Agency 2000/2001 2001/2002 2002/2003 2003/2004 Department of Racing, Gaming and Liquor Nil $919 $1,058 Nil Burswood Park Board $7,280 $7,200 $8,250 $4,010 Racing and Wagering Western Australia (including the Totalisator Agency Board) pre 29/01/2004 $818,460 $580,756 $780,737 $599,125 Western Australian Greyhound Racing Association $41,590 $54,242 $41,211 $231,278 For the member’s benefit the cost of advertising for the 1998/1999 was Agency 1998/99 D R G L $17,022 B P B $8,440 TAB $1,102,726 W A G R A $117,813 WATER CORPORATION (a) Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media TVW7 $8,326 $195,656 $263,503 $94,141 $561,626 STW9 $26,726 $336,402 $240,443 $85,059 $688,630 NEW0 $3,350 $138,034 $133,686 $54,114 $329,184 Access 31 $0 $0 $0 $0 $0 GWN $4,144 $0 $51,723 $0 $55,867 WIN WA $1,617 $0 $0 $0 $1,617 TOTAL $44,163 $670,092 $689,355 $233,314 $1,636,924 (b) Advertising agency: The Brand Agency. Production companies: Sauce Films, V8 Films and Timeline Productions. I am not prepared to allocate the resources required to provide the more detailed information requested in this question. However, if the Member has a specific request regarding costs associated with advertising I would be prepared to consider the Member’s request. (c) The total production costs for television advertising follow. 2000/2001 2001/2002 2002/2003 2003/2004 TOTAL TV Production $402,117 $244,495 $366,569 $105,540 $1,118,721 (d) The media costs associated with advertising in The West Australian newspaper and the West Magazine, excluding employment and public notice advertising:. Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media Media West Australian $220,193 $597,559 $657,152 $347,055 $1,821,959 West Magazine $51,240 $0 $15,610 $0 $66,850 TOTAL $271,433 $597,559 $672,762 $347,055 $1,888,809 (e) The media costs associated with advertising in Community and regional print media, excluding employment and public notice advertising: Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media Media Community Newspapers $98,035 $182,162 $327,887 $183,155 $791,239 Perth Independent $38,127 $60,998 $118,636 $81,876 $299,637 Regional Newspapers $104,605 $134,949 $199,989 $151,638 $591,181 TOTAL $240,767 $378,109 $646,512 $416,669 $1,682,057 (f) The advertising agency was the Brand Agency (g) Total costs per year for production costs of press advertisements: 2000/2001 2001/2002 2002/2003 2003/2004 TOTAL Press Production $211,251 $176,118 $239,175 $162,923 $789,467 For the member’s benefit the cost of media expenditure was $821,388.00 and production expenditure was $226,763 for 1998/1999.
(c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(g) for each series of advertisements, what was the cost of production?
GOLD CORPORATION: (a) to (g) Gold Corporation’s advertising expenditure is in relation to its commercial activities of production, marketing and sales of precious metal products internationally and in Australia. Gold Corporation uses agencies to handle media advertising, which invoice GC for production, media and associated costs together. TV advertising is minimal. The extraction of information as above would involve review of each invoice for the four years, including archived material, and GC does not have the resources available for this. Total costs of marketing for each financial year: 2000/01 $1,987,000 2001/02 $1,458,000 2002/03 $1,421,000 9 mths to March 04 $ 956,000 For the Member’s benefit the total cost of marketing in 1999/2000 was $3,242,000. GOVERNMENT EMPLOYEES SUPERANNUATION BOARD In respect to the Government Employees Superannuation Board: (a) 2000/2001 Nil 2001/2002 Nil 2002/2003 Nil (b) Not applicable (c) Not applicable (d) 2000/2001 Nil 2001/2002 Nil 2002/2003 $ 10,162.62 (excluding GST) (e) 2000/2001 Nil 2001/2002 Nil 2002/2003 Nil (f) Advertising agent for 2002/2003 was John Davis Advertising (JDA). (g) Cost of production for 2002/2003 was $2893.32 (excluding GST). INSURANCE COMMISSION OF WESTERN AUSTRALIA : (a) 2000/2001: 2001/2002: 2002/2003: ABC - Nil Nil Nil Channel 7 - $2986.20 Channel 9 - $37,773.55 Channel 10 - $3420.00 Channel 31 - Nil Regional stations - Nil Current financial year to date: Nil (b) Bowtell Clarke and Yole (c) Nil (d) $18,462.52 (e) $14,815.36 (f) Bowtell Clarke and Yole (g) $1380.75 LOTTERIES COMMISSION (a) For the years 2000/01, 2001/02, 2002/03 and 2003/04 Lotterywest spent the following : Channel 7 2000/01 2001/02 2002/03 2003/04 (ytd) 981,330 1,105,476, 1,018,871 36,400 Channel 9 2000/01 2001/02 2002/03 2003/04 (ytd) 1,020,724 889,124 1,016,391 35,311 Channel 10 2000/01 2001/02 2002/03 2003/04 (ytd) 642,386 834,098 938,407 36,395 GWN 2000/01 2001/02 2002/03 2003/04 (ytd) 399,640 350,335 309,650 10,632 WIN 2000/01 2001/02 2002/03 2003/04 (ytd) 240,579 197,319, 1,180,019 7,264 (b) For all of the above, Marketforce was the advertising agency and the producer was Marketforce Productions (c) Cost of productions : 2000/01 2001/02 2002/03 2003/04 (ytd) 1,418,110 1,282,257 1,655,787 1,728,369 (d) Cost of print media advertising, excluding employment advertising, with The West Australian : 2000/01 2001/02 2002/03 2003/04 (ytd) 1,033,615 1,150,731 1,180,019 32,613 (e) Cost of print media advertising, excluding employment advertising, with community and regional print media : 2000/01 2001/02 2002/03 2003/04 (ytd) nil 9,711 3,842 nil (f) Marketforce was the advertising agency for all print media advertising (The West Australian, Regional and Community) (g) Cost of production for advertisements : The West Australian 2000/01 2001/02 2002/03 2003/04 316,662 323,386 334,934 239,480 Community/Regional 2000/01 2001/02 2002/03 2003/04 nil 2,050 985 nil Note : Lotterywest is a Government Authority and a Government Trading Enterprise with the responsibility to raise funds for the community of Western Australia by the sales of lottery products. As such, advertising is used extensively to communicate with our players about the product brands, and to highlight special events such as Lotto jackpots and Superdraws, and also new Scratch’n’Win ticket launches. RACING AND GAMING DEPARTMENT OF (a)-(g) Gross advertising expenditure Agency 2000/2001 2001/2002 2002/2003 2003/2004 Department of Racing, Gaming and Liquor Nil $919 $1,058 Nil Burswood Park Board $7,280 $7,200 $8,250 $4,010 Racing and Wagering Western Australia (including the Totalisator Agency Board) pre 29/01/2004 $818,460 $580,756 $780,737 $599,125 Western Australian Greyhound Racing Association $41,590 $54,242 $41,211 $231,278 For the member’s benefit the cost of advertising for the 1998/1999 was Agency 1998/99 D R G L $17,022 B P B $8,440 TAB $1,102,726 W A G R A $117,813 WATER CORPORATION (a) Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media TVW7 $8,326 $195,656 $263,503 $94,141 $561,626 STW9 $26,726 $336,402 $240,443 $85,059 $688,630 NEW0 $3,350 $138,034 $133,686 $54,114 $329,184 Access 31 $0 $0 $0 $0 $0 GWN $4,144 $0 $51,723 $0 $55,867 WIN WA $1,617 $0 $0 $0 $1,617 TOTAL $44,163 $670,092 $689,355 $233,314 $1,636,924 (b) Advertising agency: The Brand Agency. Production companies: Sauce Films, V8 Films and Timeline Productions. I am not prepared to allocate the resources required to provide the more detailed information requested in this question. However, if the Member has a specific request regarding costs associated with advertising I would be prepared to consider the Member’s request. (c) The total production costs for television advertising follow. 2000/2001 2001/2002 2002/2003 2003/2004 TOTAL TV Production $402,117 $244,495 $366,569 $105,540 $1,118,721 (d) The media costs associated with advertising in The West Australian newspaper and the West Magazine, excluding employment and public notice advertising:. Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media Media West Australian $220,193 $597,559 $657,152 $347,055 $1,821,959 West Magazine $51,240 $0 $15,610 $0 $66,850 TOTAL $271,433 $597,559 $672,762 $347,055 $1,888,809 (e) The media costs associated with advertising in Community and regional print media, excluding employment and public notice advertising: Jul 2000-Jun 01 Jul 01-Jun 02 Jul 02-Jun 03 Jul 03-Apr 04 TOTAL Media Media Media Media Media Community Newspapers $98,035 $182,162 $327,887 $183,155 $791,239 Perth Independent $38,127 $60,998 $118,636 $81,876 $299,637 Regional Newspapers $104,605 $134,949 $199,989 $151,638 $591,181 TOTAL $240,767 $378,109 $646,512 $416,669 $1,682,057 (f) The advertising agency was the Brand Agency (g) Total costs per year for production costs of press advertisements: 2000/2001 2001/2002 2002/2003 2003/2004 TOTAL Press Production $211,251 $176,118 $239,175 $162,923 $789,467 For the member’s benefit the cost of media expenditure was $821,388.00 and production expenditure was $226,763 for 1998/1999.
AnswerView source ↗
Answered
3 June 2004
Responded by
Minister representing the Minister for Racing and Gaming; Government Enterprises
Response time
93 days
GOLD CORPORATION:
(a) to (g)
Gold Corporation’s advertising expenditure is in relation to its commercial activities of production, marketing and sales of precious metal products internationally and in Australia.
Gold Corporation uses agencies to handle media advertising, which invoice GC for production, media and associated costs together. TV advertising is minimal. The extraction of information as above would involve review of each invoice for the four years, including archived material, and GC does not have the resources available for this.
Total costs of marketing for each financial year:
2000/01 $1,987,000
2001/02 $1,458,000
2002/03 $1,421,000
9 mths to March 04 $ 956,000
For the Member’s benefit the total cost of marketing in 1999/2000 was $3,242,000.
GOVERNMENT EMPLOYEES SUPERANNUATION BOARD
In respect to the Government Employees Superannuation Board:
(a)
2000/2001 Nil
2001/2002 Nil
2002/2003 Nil
(b) Not applicable
(c) Not applicable
(d) 2000/2001 Nil
2001/2002 Nil
2002/2003 $ 10,162.62 (excluding GST)
(e) 2000/2001 Nil
2001/2002 Nil
2002/2003 Nil
(f) Advertising agent for 2002/2003 was John Davis Advertising (JDA).
(g) Cost of production for 2002/2003 was $2893.32 (excluding GST).
INSURANCE COMMISSION OF WESTERN AUSTRALIA
:
(a) 2000/2001: 2001/2002: 2002/2003:
ABC - Nil Nil Nil
Channel 7 - $2986.20
Channel 9 - $37,773.55
Channel 10 - $3420.00
Channel 31 - Nil
Regional stations - Nil
Current financial year to date: Nil
(b) Bowtell Clarke and Yole
(c) Nil
(d) $18,462.52
(e) $14,815.36
(f) Bowtell Clarke and Yole
(g) $1380.75
LOTTERIES COMMISSION
(a) For the years 2000/01, 2001/02, 2002/03 and 2003/04 Lotterywest spent the following :
Channel 7
2000/01 2001/02 2002/03 2003/04 (ytd)
981,330 1,105,476, 1,018,871 36,400
Channel 9
2000/01 2001/02 2002/03 2003/04 (ytd)
1,020,724 889,124 1,016,391 35,311
Channel 10
2000/01 2001/02 2002/03 2003/04 (ytd)
642,386 834,098 938,407 36,395
GWN
2000/01 2001/02 2002/03 2003/04 (ytd)
399,640 350,335 309,650 10,632
WIN
2000/01 2001/02 2002/03 2003/04 (ytd)
240,579 197,319, 1,180,019 7,264
(b) For all of the above, Marketforce was the advertising agency and the producer was Marketforce Productions
(c) Cost of productions :
2000/01 2001/02 2002/03 2003/04 (ytd)
1,418,110 1,282,257 1,655,787 1,728,369
(d) Cost of print media advertising, excluding employment advertising, with The West Australian :
2000/01 2001/02 2002/03 2003/04 (ytd)
1,033,615 1,150,731 1,180,019 32,613
(e) Cost of print media advertising, excluding employment advertising, with community and regional print media :
2000/01 2001/02 2002/03 2003/04 (ytd)
nil 9,711 3,842 nil
(f) Marketforce was the advertising agency for all print media advertising (The West Australian, Regional and Community)
(g) Cost of production for advertisements :
The West Australian
2000/01 2001/02 2002/03 2003/04
316,662 323,386 334,934 239,480
Community/Regional
2000/01 2001/02 2002/03 2003/04
nil 2,050 985 nil
Note :
Lotterywest is a Government Authority and a Government Trading Enterprise with the responsibility to raise funds for the community of Western Australia by the sales of lottery products. As such, advertising is used extensively to communicate with our players about the product brands, and to highlight special events such as Lotto jackpots and Superdraws, and also new Scratch’n’Win ticket launches.
RACING AND GAMING DEPARTMENT OF
(a)-(g) Gross advertising expenditure
Agency
2000/2001
2001/2002
2002/2003
2003/2004
Department of Racing, Gaming and Liquor
Nil
$919
$1,058
Nil
Burswood Park Board
$7,280
$7,200
$8,250
$4,010
Racing and Wagering Western Australia (including the Totalisator Agency Board)
pre 29/01/2004
$818,460
$580,756
$780,737
$599,125
Western Australian Greyhound Racing Association
$41,590
$54,242
$41,211
$231,278
For the member’s benefit the cost of advertising for the 1998/1999 was
Agency
1998/99
D R G L
$17,022
B P B
$8,440
TAB
$1,102,726
W A G R A
$117,813
WATER CORPORATION
(a)
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
TVW7
$8,326
$195,656
$263,503
$94,141
$561,626
STW9
$26,726
$336,402
$240,443
$85,059
$688,630
NEW0
$3,350
$138,034
$133,686
$54,114
$329,184
Access 31
$0
$0
$0
$0
$0
GWN
$4,144
$0
$51,723
$0
$55,867
WIN WA
$1,617
$0
$0
$0
$1,617
TOTAL
$44,163
$670,092
$689,355
$233,314
$1,636,924
(b) Advertising agency: The Brand Agency.
Production companies: Sauce Films, V8 Films and Timeline Productions.
I am not prepared to allocate the resources required to provide the more detailed information requested in this question. However, if the Member has a specific request regarding costs associated with advertising I would be prepared to consider the Member’s request.
(c) The total production costs for television advertising follow.
2000/2001
2001/2002
2002/2003
2003/2004
TOTAL
TV Production
$402,117
$244,495
$366,569
$105,540
$1,118,721
(d) The media costs associated with advertising in The West Australian newspaper and the West Magazine, excluding employment and public notice advertising:.
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
Media
West Australian
$220,193
$597,559
$657,152
$347,055
$1,821,959
West Magazine
$51,240
$0
$15,610
$0
$66,850
TOTAL
$271,433
$597,559
$672,762
$347,055
$1,888,809
(e) The media costs associated with advertising in Community and regional print media, excluding employment and public notice advertising:
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
Media
Community Newspapers
$98,035
$182,162
$327,887
$183,155
$791,239
Perth Independent
$38,127
$60,998
$118,636
$81,876
$299,637
Regional Newspapers
$104,605
$134,949
$199,989
$151,638
$591,181
TOTAL
$240,767
$378,109
$646,512
$416,669
$1,682,057
(f) The advertising agency was the Brand Agency
(g) Total costs per year for production costs of press advertisements:
2000/2001
2001/2002
2002/2003
2003/2004
TOTAL
Press Production
$211,251
$176,118
$239,175
$162,923
$789,467
For the member’s benefit the cost of media expenditure was $821,388.00 and production expenditure was $226,763 for 1998/1999.
(a) to (g)
Gold Corporation’s advertising expenditure is in relation to its commercial activities of production, marketing and sales of precious metal products internationally and in Australia.
Gold Corporation uses agencies to handle media advertising, which invoice GC for production, media and associated costs together. TV advertising is minimal. The extraction of information as above would involve review of each invoice for the four years, including archived material, and GC does not have the resources available for this.
Total costs of marketing for each financial year:
2000/01 $1,987,000
2001/02 $1,458,000
2002/03 $1,421,000
9 mths to March 04 $ 956,000
For the Member’s benefit the total cost of marketing in 1999/2000 was $3,242,000.
GOVERNMENT EMPLOYEES SUPERANNUATION BOARD
In respect to the Government Employees Superannuation Board:
(a)
2000/2001 Nil
2001/2002 Nil
2002/2003 Nil
(b) Not applicable
(c) Not applicable
(d) 2000/2001 Nil
2001/2002 Nil
2002/2003 $ 10,162.62 (excluding GST)
(e) 2000/2001 Nil
2001/2002 Nil
2002/2003 Nil
(f) Advertising agent for 2002/2003 was John Davis Advertising (JDA).
(g) Cost of production for 2002/2003 was $2893.32 (excluding GST).
INSURANCE COMMISSION OF WESTERN AUSTRALIA
:
(a) 2000/2001: 2001/2002: 2002/2003:
ABC - Nil Nil Nil
Channel 7 - $2986.20
Channel 9 - $37,773.55
Channel 10 - $3420.00
Channel 31 - Nil
Regional stations - Nil
Current financial year to date: Nil
(b) Bowtell Clarke and Yole
(c) Nil
(d) $18,462.52
(e) $14,815.36
(f) Bowtell Clarke and Yole
(g) $1380.75
LOTTERIES COMMISSION
(a) For the years 2000/01, 2001/02, 2002/03 and 2003/04 Lotterywest spent the following :
Channel 7
2000/01 2001/02 2002/03 2003/04 (ytd)
981,330 1,105,476, 1,018,871 36,400
Channel 9
2000/01 2001/02 2002/03 2003/04 (ytd)
1,020,724 889,124 1,016,391 35,311
Channel 10
2000/01 2001/02 2002/03 2003/04 (ytd)
642,386 834,098 938,407 36,395
GWN
2000/01 2001/02 2002/03 2003/04 (ytd)
399,640 350,335 309,650 10,632
WIN
2000/01 2001/02 2002/03 2003/04 (ytd)
240,579 197,319, 1,180,019 7,264
(b) For all of the above, Marketforce was the advertising agency and the producer was Marketforce Productions
(c) Cost of productions :
2000/01 2001/02 2002/03 2003/04 (ytd)
1,418,110 1,282,257 1,655,787 1,728,369
(d) Cost of print media advertising, excluding employment advertising, with The West Australian :
2000/01 2001/02 2002/03 2003/04 (ytd)
1,033,615 1,150,731 1,180,019 32,613
(e) Cost of print media advertising, excluding employment advertising, with community and regional print media :
2000/01 2001/02 2002/03 2003/04 (ytd)
nil 9,711 3,842 nil
(f) Marketforce was the advertising agency for all print media advertising (The West Australian, Regional and Community)
(g) Cost of production for advertisements :
The West Australian
2000/01 2001/02 2002/03 2003/04
316,662 323,386 334,934 239,480
Community/Regional
2000/01 2001/02 2002/03 2003/04
nil 2,050 985 nil
Note :
Lotterywest is a Government Authority and a Government Trading Enterprise with the responsibility to raise funds for the community of Western Australia by the sales of lottery products. As such, advertising is used extensively to communicate with our players about the product brands, and to highlight special events such as Lotto jackpots and Superdraws, and also new Scratch’n’Win ticket launches.
RACING AND GAMING DEPARTMENT OF
(a)-(g) Gross advertising expenditure
Agency
2000/2001
2001/2002
2002/2003
2003/2004
Department of Racing, Gaming and Liquor
Nil
$919
$1,058
Nil
Burswood Park Board
$7,280
$7,200
$8,250
$4,010
Racing and Wagering Western Australia (including the Totalisator Agency Board)
pre 29/01/2004
$818,460
$580,756
$780,737
$599,125
Western Australian Greyhound Racing Association
$41,590
$54,242
$41,211
$231,278
For the member’s benefit the cost of advertising for the 1998/1999 was
Agency
1998/99
D R G L
$17,022
B P B
$8,440
TAB
$1,102,726
W A G R A
$117,813
WATER CORPORATION
(a)
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
TVW7
$8,326
$195,656
$263,503
$94,141
$561,626
STW9
$26,726
$336,402
$240,443
$85,059
$688,630
NEW0
$3,350
$138,034
$133,686
$54,114
$329,184
Access 31
$0
$0
$0
$0
$0
GWN
$4,144
$0
$51,723
$0
$55,867
WIN WA
$1,617
$0
$0
$0
$1,617
TOTAL
$44,163
$670,092
$689,355
$233,314
$1,636,924
(b) Advertising agency: The Brand Agency.
Production companies: Sauce Films, V8 Films and Timeline Productions.
I am not prepared to allocate the resources required to provide the more detailed information requested in this question. However, if the Member has a specific request regarding costs associated with advertising I would be prepared to consider the Member’s request.
(c) The total production costs for television advertising follow.
2000/2001
2001/2002
2002/2003
2003/2004
TOTAL
TV Production
$402,117
$244,495
$366,569
$105,540
$1,118,721
(d) The media costs associated with advertising in The West Australian newspaper and the West Magazine, excluding employment and public notice advertising:.
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
Media
West Australian
$220,193
$597,559
$657,152
$347,055
$1,821,959
West Magazine
$51,240
$0
$15,610
$0
$66,850
TOTAL
$271,433
$597,559
$672,762
$347,055
$1,888,809
(e) The media costs associated with advertising in Community and regional print media, excluding employment and public notice advertising:
Jul 2000-Jun 01
Jul 01-Jun 02
Jul 02-Jun 03
Jul 03-Apr 04
TOTAL
Media
Media
Media
Media
Media
Community Newspapers
$98,035
$182,162
$327,887
$183,155
$791,239
Perth Independent
$38,127
$60,998
$118,636
$81,876
$299,637
Regional Newspapers
$104,605
$134,949
$199,989
$151,638
$591,181
TOTAL
$240,767
$378,109
$646,512
$416,669
$1,682,057
(f) The advertising agency was the Brand Agency
(g) Total costs per year for production costs of press advertisements:
2000/2001
2001/2002
2002/2003
2003/2004
TOTAL
Press Production
$211,251
$176,118
$239,175
$162,923
$789,467
For the member’s benefit the cost of media expenditure was $821,388.00 and production expenditure was $226,763 for 1998/1999.
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