❓ Hon Frank Hough asks about the cost and timeframe of a FESA television commercial. Hon Nick Griffiths provides a detailed breakdown of production and airing costs, highlighting the cost-effectiveness of in-house production.
AnsweredQoN 1138Legislative Council
QuestionView source ↗
(1) What was the cost of producing the Fire and Emergency Services Authority commercial currently being aired on television? (2) What is the time frame over which the FESA advertisement is expected to air? (3) What will be the total cost to government of airing the FESA advertisement over this period? Hon NICK GRIFFITHS
AnswerView source ↗
I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(2) What is the time frame over which the FESA advertisement is expected to air? (3) What will be the total cost to government of airing the FESA advertisement over this period? Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(3) What will be the total cost to government of airing the FESA advertisement over this period? Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(2) What is the time frame over which the FESA advertisement is expected to air? (3) What will be the total cost to government of airing the FESA advertisement over this period? Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(3) What will be the total cost to government of airing the FESA advertisement over this period? Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
Hon NICK GRIFFITHS replied: I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
I thank the honourable member for some notice of the question. The Minister for Police and Emergency Services has provided the following response: The Fire and Emergency Service Authority advises - (1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(1) The three by 30-second commercials and the three by 15-second commercials were all produced in-house using volunteers or recipients of emergency services. Other vision was either owned by FESA or donated by Channel Seven or the Golden West Network and a small proportion was shot specifically for the commercials. Invoices paid to date for the production of the six commercials total $4 683. It is anticipated that the total cost will be approximately $9 000. The cost quoted by a professional advertising agency was $65 000 to $70 000. (2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(2) The television advertisement will screen on metropolitan television for six weeks from the week commencing 20 July to the week commencing 24 August. The advertisements will screen on regional television for eight weeks from the week commencing 20 July to the week commencing 7 September. (3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
(3) The total television advertisement placement cost was $150 238, and reached a weekly audience of 93 per cent against the target audience of all property owners.
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