❓ A WA parliamentary question seeks a detailed breakdown of the Western Australian Electoral Commission's spending on the 'Judgemental Booth' marketing campaign, including creative concept development, television and digital advertising, and related research.
AnsweredQoN 1834Legislative Assembly
QuestionView source ↗
I refer to the "Judgemental Booth" marketing campaign by the Western Australian Electoral Commission and ask: (a) how much money was spent on establishing the creative concept; (b) how much money was spent on television advertising; (c) what was the breakdown of television expenditure by channel; (d) how much money was spent on digital media advertising; (e) what was the breakdown of digital media advertising by medium and type (i.e. Facebook boosted post); and (f) was any research conducted in order to establish the "Judgemental Booth" creative, and if so: (i) will the Minister table the findings of the research: (A) if not, why not; and (ii) how much money was spent on the research?
AnswerView source ↗
Answered
13 March 2018
Responded by
Minister for Electoral Affairs
Response time
35 days
The Western Australian Electoral Commission advises:
(a) The Commission was invoiced $10 880.10 for creative concept development in respect of mainstream "Judgemental Booth" campaign.
(b) $227 848
(c) Television advertising was spread across four primary stations (Seven, Nine, Ten and SBS); nine digital stations (7 Two, 7 Mate and 7 Flix; 9 Gem, 9 Go and 9 Life; 10 One and 10 Eleven and SBS Food); Regional stations included GWN, WDT, WIN and Goolari.
(d) $52 946
(e) Digital media advertising was spread across Yahoo T, Channel 9/10; TrueView; Premium Video; Facebook; Display.
(f) No separate research was conducted. Concepts were developed and assessed between the advertising agency and the Commission.
(i) Not applicable
(A) Not applicable
(ii) Not applicable
(a) The Commission was invoiced $10 880.10 for creative concept development in respect of mainstream "Judgemental Booth" campaign.
(b) $227 848
(c) Television advertising was spread across four primary stations (Seven, Nine, Ten and SBS); nine digital stations (7 Two, 7 Mate and 7 Flix; 9 Gem, 9 Go and 9 Life; 10 One and 10 Eleven and SBS Food); Regional stations included GWN, WDT, WIN and Goolari.
(d) $52 946
(e) Digital media advertising was spread across Yahoo T, Channel 9/10; TrueView; Premium Video; Facebook; Display.
(f) No separate research was conducted. Concepts were developed and assessed between the advertising agency and the Commission.
(i) Not applicable
(A) Not applicable
(ii) Not applicable
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.