❓ Mr Marshall asks the Minister if environmental protection messages will be added to the 'Peel - Your Natural Choice' signage. The Minister declines, citing resources already invested in the current branding.
AnsweredQoN 1833Legislative Assembly
QuestionView source ↗
(1) Has the Minister considered to including a message on the ‘Peel – Your Natural Choice’ signage that would emphasise protecting the local environment such as ‘Preserve our Beaches’ or ‘Observe and Conserve’.
(2) If it has not been considered will it be considered?
(2) If it has not been considered will it be considered?
AnswerView source ↗
Answered
27 June 2002
Responded by
Minister for Peel and the South West
Response time
16 days
The focus for developing the brand for the region was to promote the Peel Region as a natural choice for “visitation”, “investment” and “lifestyle”. While many slogans and attributes of the Peel region were discussed it was agreed that “Peel - Your Natural Choice” best summarised the attributes of the region. The Commission arranged to have the branding tested in the market place and it has received positive acknowledgment. This initiative appeared in the Peel Development Commission’s budget statements for 2002-03 as presented to the Legislative Assembly on May 16th 2002. 2. No. Considerable resources have been expended on the current logo and its penetration into the Region. At present, it is not proposed to change the brand message.
This initiative appeared in the Peel Development Commission’s budget statements for 2002-03 as presented to the Legislative Assembly on May 16th 2002. 2. No. Considerable resources have been expended on the current logo and its penetration into the Region. At present, it is not proposed to change the brand message.
2. No. Considerable resources have been expended on the current logo and its penetration into the Region. At present, it is not proposed to change the brand message.
This initiative appeared in the Peel Development Commission’s budget statements for 2002-03 as presented to the Legislative Assembly on May 16th 2002. 2. No. Considerable resources have been expended on the current logo and its penetration into the Region. At present, it is not proposed to change the brand message.
2. No. Considerable resources have been expended on the current logo and its penetration into the Region. At present, it is not proposed to change the brand message.
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