A WA parliamentary question seeks detailed financial and performance data regarding the Water Corporation's 'Target 60' water conservation campaign website. The answer reveals the campaign's costs, website traffic, sign-ups, estimated water savings, and its impact on water consumption during its run.

AnsweredQoN 8269Legislative Assembly
Asked
7 August 2012
Portfolio
Water

QuestionView source ↗

I refer to the Water Corporation's website
www.target60.com.au
:
(a) how much has been spent on promotion of this website in the following categories:
(i) television production;
(ii) radio production;
(iii) newspaper production;
(iv) television media buy;
(v) radio media buy;
(vi) newspaper media buy;
(vii) agency expenses;
(viii) management expenses; and
(ix) other expenses;
(b) how much has been spent on the design, maintenance and management of the website;
(c) how many unique visits to the website have been recorded;
(d) how many people have signed up to the program on this website;
(e) how much water has been saved; and
(f) what percentage of annual water consumption does this represent?

AnswerView source ↗

Answered
11 September 2012
Responded by
Minister for Water
Response time
35 days
(a) (i-viii) Nil
(ix) $9 000
(b) $70 586
(c) 26 454
(d) 3008
(e) 6-12 Gigalitres
(f) The Target 60 Campaign ran for a four month period. During this period a 10% reduction in consumption was attributed to the campaign.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com

Explore WA Government Data

Search the full archive in the free dashboard, or query programmatically via API.

Explore more