❓ The WA government has partnered with three OTAs (Sightseeing Pass Australia, Luxury Escapes, and Expedia/Wotif) as part of its COVID-19 recovery efforts to promote tourism in WA and generate leisure bookings.
AnsweredQoN 6410Legislative Assembly
Asked
15 September 2020
Member
Portfolio
Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
QuestionView source ↗
I refer to government efforts to promote tourism in Western Australia (WA), and ask: (a) Has the WA government secured any deals, contracts or Memorandums of Understanding (MOU) with online
booking platforms or Online Travel Agents (OTA) as they are sometimes
described: (i) If yes, with which organisations; (ii) If yes, is the Minister aware that many of these online travel agents
have high commissions and much of their revenue goes overseas; and (iii) If yes, what is the nature of these relationships, and for what reason is the government doing it; and (b) Is any part of the government's tourism promotion strategy utilising the services of an OTA: (i) If yes, can the Minister describe the purpose of the inclusion of an OTA in the government's strategy?
booking platforms or Online Travel Agents (OTA) as they are sometimes
described: (i) If yes, with which organisations; (ii) If yes, is the Minister aware that many of these online travel agents
have high commissions and much of their revenue goes overseas; and (iii) If yes, what is the nature of these relationships, and for what reason is the government doing it; and (b) Is any part of the government's tourism promotion strategy utilising the services of an OTA: (i) If yes, can the Minister describe the purpose of the inclusion of an OTA in the government's strategy?
AnswerView source ↗
Answered
15 October 2020
Responded by
Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
Response time
9 days
(a)(i-iii) As part of the State Government’s COVID-19 recovery efforts there are currently co-operative marketing partnerships in place between Tourism Western Australia (Tourism WA) and three online travel agents (OTA) – Western Australia-based Sightseeing Pass Australia, Victoria-based Luxury Escapes, and USA-based Expedia (Wotif). These arrangements enable Tourism WA to target and access each OTA’s large consumer audience to generate leisure bookings within Western Australia (WA).
(b)(i) Tourism WA targets consumers across a range of direct and intermediary channels. As such, OTAs are part of the Government’s tourism promotion strategy. Partnership marketing activities with OTAs enable Tourism WA to access and target significant audiences at a local, interstate and international level to deliver leisure bookings into WA, and drive incremental visitor growth.
(b)(i) Tourism WA targets consumers across a range of direct and intermediary channels. As such, OTAs are part of the Government’s tourism promotion strategy. Partnership marketing activities with OTAs enable Tourism WA to access and target significant audiences at a local, interstate and international level to deliver leisure bookings into WA, and drive incremental visitor growth.
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