❓ A WA parliamentary question on notice regarding government advertising spend on Channel 31, a community television station, and the role of Marketforce/Media Decisions in advising departments and agencies on media placement.
AnsweredQoN 19Legislative Assembly
QuestionView source ↗
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months? (3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister
AnswerView source ↗
Answered
6 September 2000
Response time
28 days
OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
(5) If not, why not? Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
Answered on 6 September 2000 The Minister Replied: OFFICE OF RACING, GAMING AND LIQUOR (1) No. (2) Not applicable. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. Burswood Park Board (1) Yes (2) Nil (3)-(5) See above Western Australian Greyhound Racing Authority (1) Yes (2) $7,800 (3)-(5) See above Totalisator Agency Board (1) Yes (2) No advertisements placed directly with Channel 31. However, a $5,400 sponsorship package with the Western Australian Trotting Association on Friday night live trotting segment on Channel 31 is for a 12 week trial that commenced on 26 May 2000. (3)-(5) See above Lotteries Commission (1) The Lotteries Commission has actively looked at placing advertising on Channel 31. (2) The Lotteries Commission does not plan to place any advertising with Channel 31 over the next six months. (3)-(5) See above.
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