❓ A WA parliamentary question seeks details on a $500,000 advertising program to boost public transport patronage, including market research, effectiveness validation, and tendering processes. The answer provides patronage numbers from 2013-14 to 2020-21 and confirms the advertising contract followed tendering rules, but defers specifics on budget allocation for research and validation until the campaign is finalized.
AnsweredQoN 2146Legislative Assembly
QuestionView source ↗
(1) Regarding the $500,000 being spent on an advertising program to improve public transport patronage I ask: (a) does this figure include any market research to determine the cause of the decline in patronage, if so how much; (b) does this figure include an amount to validate the effectiveness of the advertising campaign, if so how much; and (c) will this contract be subject to the usual tendering rules? (2) What was the actual or estimated patronage numbers for each year 2013-14 through to 2020-2021 (inclusive)?
AnswerView source ↗
Answered
21 November 2017
Responded by
Minister for Transport; Planning; Lands
Response time
12 days
(1)
(a)-(b) A behaviour change campaign to encourage the use of Transperth services is currently being designed. Until finalised, the Public Transport Authority (PTA) is not in a position to provide detail on how the budget will be spent.
(c) The PTA has an existing contract for advertising services; this contract was subject to the usual tendering protocol.
(2) 2013-14: 147.641 million; 2014-15: 148.762 million; 2015-16: 145.633 million; 2016-17: 140.857 million; 2017-18: 140.302 million; 2018-19: 142.937 million; 2019-20: 143.496 million; 2020-21: 144.248 million
(a)-(b) A behaviour change campaign to encourage the use of Transperth services is currently being designed. Until finalised, the Public Transport Authority (PTA) is not in a position to provide detail on how the budget will be spent.
(c) The PTA has an existing contract for advertising services; this contract was subject to the usual tendering protocol.
(2) 2013-14: 147.641 million; 2014-15: 148.762 million; 2015-16: 145.633 million; 2016-17: 140.857 million; 2017-18: 140.302 million; 2018-19: 142.937 million; 2019-20: 143.496 million; 2020-21: 144.248 million
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