A WA parliamentary question seeks details on a $500,000 advertising program to boost public transport patronage, including market research, effectiveness validation, and tendering processes. The answer provides patronage numbers from 2013-14 to 2020-21 and confirms the advertising contract followed tendering rules, but defers specifics on budget allocation for research and validation until the campaign is finalized.

AnsweredQoN 2146Legislative Assembly
Asked
10 October 2017
Portfolio
Transport; Planning; Lands

QuestionView source ↗

(1) Regarding the $500,000 being spent on an advertising program to improve public transport patronage I ask: (a) does this figure include any market research to determine the cause of the decline in patronage, if so how much; (b) does this figure include an amount to validate the effectiveness of the advertising campaign, if so how much; and (c) will this contract be subject to the usual tendering rules? (2) What was the actual or estimated patronage numbers for each year 2013-14 through to 2020-2021 (inclusive)?

AnswerView source ↗

Answered
21 November 2017
Responded by
Minister for Transport; Planning; Lands
Response time
12 days
(1)
(a)-(b) A behaviour change campaign to encourage the use of Transperth services is currently being designed. Until finalised, the Public Transport Authority (PTA) is not in a position to provide detail on how the budget will be spent.
(c) The PTA has an existing contract for advertising services; this contract was subject to the usual tendering protocol.
(2) 2013-14: 147.641 million; 2014-15: 148.762 million; 2015-16: 145.633 million; 2016-17: 140.857 million; 2017-18: 140.302 million; 2018-19: 142.937 million; 2019-20: 143.496 million; 2020-21: 144.248 million

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