The Minister for Tourism responds to questions about the government's events strategy, highlighting successes in securing international events like the Perth International Football Cup and their benefits for tourism, jobs, and local businesses. The response also touches on infrastructure investment and contrasts WA's approach to events with the Commonwealth Games situation in Victoria.

AnsweredQoN 428Legislative Assembly
Asked
19 June 2024
Portfolio
Tourism

QuestionView source ↗

EVENTS
AND TOURISM STRATEGY
428. Mrs M.R. MARSHALL to the Minister for Tourism:
I refer to the Cook Labor
government's always-on events strategy, which is helping to drive Western
Australian tourism.
(1) Can the
minister advise the house of the government's success in securing
unique exclusive events, such as the new Perth International Football Cup?
(2) Can the minister outline what these events mean for
visitors to WA, local jobs and local businesses?

AnswerView source ↗

(1)–(2)
I thank the member for the question. Of course, our tourism focus is really
three key things, including international links, which is why we are very
excited to welcome back a direct link to China with China Southern Airlines,
for example, starting in November. It is also, of course, making sure that we
continue to support facilities and tourism infrastructure around the state. We
are really excited about what is happening with tourism down in the member for
Collie–Preston's neck of the woods, whether it is trails,
incredible portraits like on the dam wall or continuing to support new camping
and other facilities. I am not sure what a nuclear reactor will do to the
tourism potential of the south west or how it will appeal to tourists in that
area.
Then, of course, there are events. We
are very much focused on how we can continue to support a range of events.
Members might recall people telling us to go for the Commonwealth Games. We saw
a state that went for the Commonwealth Games, and I think it is costing them
$600 million not to deliver the Commonwealth
Games. We have created an events budget for much less than the sunk costs from
Victoria . That is looking at the whole range of events that are out
there, noting that the market has changed a lot over the 20 years. All those
who are into what is happening on social media know that the global reach of things like World Wrestling Entertainment,
Ultimate Fighting Championship and international football . It is
completely different. Attracting these types of events with the incredible
social media coverage, with its streaming and the coverage they get around the
world, completely makes sense for a state like WA. We need to continually
introduce ourselves to the rest of the world and introduce ourselves to people
who normally would not come to Western Australia. That is why we should attract
events like WWE, UFC and international football.
Of course, we have also really backed
in the women's game, in particular, when it comes to international football. That is why we brought the Matildas
here, and that is why we changed the venue to Optus Stadium , and that is
why we have created for the first time in Australia an international football
cup, the Perth International Football Cup, for women's football. Three
of the top English Premier League teams in the United Kingdom—West Ham
United, Leicester City, Manchester City—and Paris Saint-Germain, which
is a very big brand, will come for that. Those women's teams have a lot
of Matildas players playing for them. We have already seen a lot of excitement
with a lot of preregistration as people are getting excited about coming to the
event. There will be two games during the week at HBF Park, and then there will
be two games at Optus Stadium, with the two winners playing each other for the
final and the other two playing in the lead-up game.
Our strategy is to continue to
deliver events that support tourism but also support the local community. As I have
said in relation to sport, activating young people through all the other
different measures we are doing, including investing in facilities and the
KidSport vouchers, are all about making sure we are supporting not only more
people coming into WA, but also the local community.

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