❓ The WA parliamentary question seeks information on the Potato Marketing Corporation's (PMC) methodology for determining potato prices. The answer details a multi-faceted approach involving market data, cost of production analysis, consultation, and consideration of supply, demand, and variety value.
AnsweredQoN 3577Legislative Assembly
QuestionView source ↗
What methodology does the Potato Marketing Corporation determine the price of each variety of potato in Western Australia?
AnswerView source ↗
Answered
11 March 2015
Responded by
Minister representing the Minister for Agriculture and Food
Response time
20 days
The Potato Marketing Corporation (PMC) monitors retail pricing levels on a national level via a reputable and independent market data analysis organisation, Fresh Logic.
The PMC also employs the services of independent consultants to survey the cost of production with growers' costs/inputs, and to recommend pricing levels by pool by variety that will allow an efficient grower to make a reasonable return as stipulated in the
Marketing of Potatoes Act 1946
and Marketing of Potatoes Regulations 1987.
A consultation process is undertaken with agents and retailers to discuss anticipated levels of market demand and other emerging market trends and conditions.
The PMC considers commercial factors such as the level of supply and demand, while also taking into account the value of particular varieties (low yield vs high yield) and boutique varieties.
Prices are reviewed informally on a weekly basis in conjunction with market activity, supply chain movements and growing conditions. Pricing support and promotional activity discussions are held with all merchants to move additional or surplus product through existing or new channels.
Prices are formally reviewed and notified currently on a three weekly cycle after obtaining key independent market data, merchant demand insights, supply chain conditions and product availability.
The PMC also employs the services of independent consultants to survey the cost of production with growers' costs/inputs, and to recommend pricing levels by pool by variety that will allow an efficient grower to make a reasonable return as stipulated in the
Marketing of Potatoes Act 1946
and Marketing of Potatoes Regulations 1987.
A consultation process is undertaken with agents and retailers to discuss anticipated levels of market demand and other emerging market trends and conditions.
The PMC considers commercial factors such as the level of supply and demand, while also taking into account the value of particular varieties (low yield vs high yield) and boutique varieties.
Prices are reviewed informally on a weekly basis in conjunction with market activity, supply chain movements and growing conditions. Pricing support and promotional activity discussions are held with all merchants to move additional or surplus product through existing or new channels.
Prices are formally reviewed and notified currently on a three weekly cycle after obtaining key independent market data, merchant demand insights, supply chain conditions and product availability.
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