❓ Mr. Murray questions the suitability of the 'Bigger Picture' advertising campaign, suggesting funds would be better spent combating methamphetamine use in regional areas. The Minister defends the campaign, highlighting its role in informing the public about regional development projects funded by royalties for regions.
AnsweredQoN 284Legislative Assembly
QuestionView source ↗
BIGGER PICTURE FUNDING —
ANTI-METHAMPHETAMINE ADVERTISING CAMPAIGN
284. Mr M.P. MURRAY to the Minister for
Regional Development:
I refer to the Bigger Picture
regional development advertising campaign, which prominently features recipes
from the regions on both a website and other media.
(1) Does the minister think this is a suitable use of
taxpayers' money?
(2) Does the
minister agree that this money would be better spent combating the meth
epidemic that is hitting our regions extremely hard?
ANTI-METHAMPHETAMINE ADVERTISING CAMPAIGN
284. Mr M.P. MURRAY to the Minister for
Regional Development:
I refer to the Bigger Picture
regional development advertising campaign, which prominently features recipes
from the regions on both a website and other media.
(1) Does the minister think this is a suitable use of
taxpayers' money?
(2) Does the
minister agree that this money would be better spent combating the meth
epidemic that is hitting our regions extremely hard?
AnswerView source ↗
(1)–(2) That
question sounds awfully similar to one asked a little while ago. I thought the
Premier nailed the response—hence I will not go into it—in
referring to the history of the Labor government's advertising
campaigns compared with this government's advertising. I make the point
that the three advertisements that were run on television in the Bigger Picture
campaign relate to the royalties for regions spend. One was the hostel
development commissioned in Esperance. The member will be aware that the child
of someone living to the east of Esperance will be able to attend school. The
other spend is the $36 million Augusta boat harbour project that this
government put in place to encourage the economy in that part of the state. The
other one is the Clontarf program in Karratha that focuses on young Indigenous
kids up there and getting those kids to go to school.
The survey about people in regional
Western Australia and their understanding of this government's spending
has shown that they want more information. They want to better understand where
this government spends its money in regional Western Australia. The TV campaign
and the campaign that runs through the other media outlets is a platform for
people to access the websites to gain a better understanding of where this
government spends its dollars in regional Western Australia and to have a
better understanding of how they can engage with the government to improve
services and investment in regional Western Australia. As the Premier just
said, is it not great to have a good advert that has a platform that attracts
people to the sites to see what is happening? I pay tribute to the people who
put those adverts together. They are excellent ads that use an emotional
connection such as food to get people to access websites. It helps people who
live in the more isolated parts of the state to engage, and that is something
the member for Collie–Preston should appreciate: they can engage in
what this government is doing to support regional Western Australia.
question sounds awfully similar to one asked a little while ago. I thought the
Premier nailed the response—hence I will not go into it—in
referring to the history of the Labor government's advertising
campaigns compared with this government's advertising. I make the point
that the three advertisements that were run on television in the Bigger Picture
campaign relate to the royalties for regions spend. One was the hostel
development commissioned in Esperance. The member will be aware that the child
of someone living to the east of Esperance will be able to attend school. The
other spend is the $36 million Augusta boat harbour project that this
government put in place to encourage the economy in that part of the state. The
other one is the Clontarf program in Karratha that focuses on young Indigenous
kids up there and getting those kids to go to school.
The survey about people in regional
Western Australia and their understanding of this government's spending
has shown that they want more information. They want to better understand where
this government spends its money in regional Western Australia. The TV campaign
and the campaign that runs through the other media outlets is a platform for
people to access the websites to gain a better understanding of where this
government spends its dollars in regional Western Australia and to have a
better understanding of how they can engage with the government to improve
services and investment in regional Western Australia. As the Premier just
said, is it not great to have a good advert that has a platform that attracts
people to the sites to see what is happening? I pay tribute to the people who
put those adverts together. They are excellent ads that use an emotional
connection such as food to get people to access websites. It helps people who
live in the more isolated parts of the state to engage, and that is something
the member for Collie–Preston should appreciate: they can engage in
what this government is doing to support regional Western Australia.
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