❓ A WA parliamentary question seeks clarification on the higher re-badging costs incurred by Polytechnic West compared to other State Training Providers, specifically regarding signage and consultancy expenses. The answer provides justifications related to the institution's strategic repositioning and decentralised operations.
AnsweredQoN 3863Legislative Council
QuestionView source ↗
Further to your response on Thursday 4 November 2010 Estimates and Financial Operations Committee, Questions on Notice Supplementary Information No A12, in relation to the breakdown of costs of re-badging each of the State Training Providers, I ask -
(1) Why were the costs to Polytechnic West for re-badging so much greater than other training providers?
(2) Why were the signage costs so high?
(3) What is the breakdown of the consultancy costs of $31 192.60 incurred by Polytechnic West?
(1) Why were the costs to Polytechnic West for re-badging so much greater than other training providers?
(2) Why were the signage costs so high?
(3) What is the breakdown of the consultancy costs of $31 192.60 incurred by Polytechnic West?
AnswerView source ↗
Answered
28 June 2011
Responded by
Minister for Training and Workforce Development
Response time
42 days
(1) Polytechnic West cannot comment on costs incurred by other State Training Providers. The move to the branding of 'Polytechnic' was in response to the strategic re-positioning of the organisation as a dual sector provider of both vocational education and training, and higher education courses. The re-branding was essential to the success of the re-positioning program and has been successful in lifting the profile of Polytechnic West as a leading provider of applied Associate Degrees.
(2) The cost was due to the decentralised nature of the Polytechnic's operations. Each of the five major campuses and three annexes required new campus main and other entry signage.
In addition, the change of name from "Swan TAFE" to "Polytechnic West" coincided with a major change in the direction of the organisation from a TAFE college to a Polytechnic.
This included a change of the organisation's brand identity. This change could not be delayed or costs absorbed as part of the normal maintenance schedule. These costs were a component of the overall rebranding.
(3) A consultant was engaged to assist with the brand name and signage changes. The overall costs of this component were $31,192.30, which included:
· project analysis;
· preparation of brief;
· naming;
· design work; and
· consultation with key stakeholders.
It is not possible to further identify individual components as they were incorporated in the overall consultancy fee.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
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(2) The cost was due to the decentralised nature of the Polytechnic's operations. Each of the five major campuses and three annexes required new campus main and other entry signage.
In addition, the change of name from "Swan TAFE" to "Polytechnic West" coincided with a major change in the direction of the organisation from a TAFE college to a Polytechnic.
This included a change of the organisation's brand identity. This change could not be delayed or costs absorbed as part of the normal maintenance schedule. These costs were a component of the overall rebranding.
(3) A consultant was engaged to assist with the brand name and signage changes. The overall costs of this component were $31,192.30, which included:
· project analysis;
· preparation of brief;
· naming;
· design work; and
· consultation with key stakeholders.
It is not possible to further identify individual components as they were incorporated in the overall consultancy fee.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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