❓ A WA parliamentary question seeks clarification on the budget allocation for pre and post-campaign analysis of the 'Buy West Eat Local' initiative, specifically regarding the 5% allocation for analysis. The answer clarifies the program name and provides details on the budget allocation and actual expenditure on analysis.
AnsweredQoN 3962Legislative Assembly
QuestionView source ↗
In relation to the Department of Agriculture and Food Western Australia campaign entitled ‘Buy West Eat Local – Be Vocal about Eating Local’ and the application for approval of campaign and other paid communications over $150,000, I ask:
(a) given that the total campaign budget has been listed as $775,000 and the estimated expenditure of the campaign totals $786,000, has the 5% been allocated for the campaign pre and post analysis; and
(b) which amount has the 5% been allocated against?
(a) given that the total campaign budget has been listed as $775,000 and the estimated expenditure of the campaign totals $786,000, has the 5% been allocated for the campaign pre and post analysis; and
(b) which amount has the 5% been allocated against?
AnswerView source ↗
Answered
12 October 2010
Responded by
Minister for Agriculture and Food
Response time
34 days
As the Member should be aware, the voluntary food labelling program is called
Buy West, Eat Best
while the program's most recent advertising campaign was themed "Be vocal about eating local". There was also another campaign themed "Is Your Food From WA?"
a) Yes
b) The 5% was allocated against the budgeted $775,000. However, even using the higher figure of the estimated expenditure of $786,000, the amount of campaign analysis conducted represents 6.4% of this advertising expenditure and 8.0% if you include the industry analysis of October 2009. This analysis has been vital in guiding improvements to the
Buy West, Eat Best
program and a major contributor to increasing the confidence and funding from industry and its success in increasing demand for local food products.
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Buy West, Eat Best
while the program's most recent advertising campaign was themed "Be vocal about eating local". There was also another campaign themed "Is Your Food From WA?"
a) Yes
b) The 5% was allocated against the budgeted $775,000. However, even using the higher figure of the estimated expenditure of $786,000, the amount of campaign analysis conducted represents 6.4% of this advertising expenditure and 8.0% if you include the industry analysis of October 2009. This analysis has been vital in guiding improvements to the
Buy West, Eat Best
program and a major contributor to increasing the confidence and funding from industry and its success in increasing demand for local food products.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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