❓ Mr Tubby asks the Premier to confirm the government's advertising expenditure is half the Opposition's figure and to advise on recent growth. Mr Court responds by tabling a report showing advertising expenditure around $20m, refuting the Opposition's $90m claim, and criticizes the Labor Party for hiring an eastern states advertising firm.
AnsweredQoN 60Legislative Assembly
QuestionView source ↗
Can the Premier confirm that the Government's advertising commitments are approximately half the figure consistently used by the Opposition, and advise what growth there has been in advertising expenditure in recent years? Mr COURT
AnswerView source ↗
The Leader of the Opposition and his colleagues continually say that the Government spends $90m a year on advertising, and that most of that expenditure is on government contracts. I table the “Status Report on the West Australian Government’s Master Media Arrangement” ”, which outlines a number of areas of expenditure. The summary states that there has been no significant increase in advertising expenditure by government departments over the past three years - around $20m. Table 1 of the report lists the overall expenditure for the years 1997-98, 1998-99 and 1999-2000 and also shows the estimated savings as a result of the bulk-buying agreement in which the Government participates. That agreement was first made in 1987 by the previous Labor Government. The Government spends only half of $90m on advertising and government departments spend half of that. The biggest spending on advertising campaigns is made by the Lotteries Commission, the Road Safety Council and the Health Department. I table this report so that, in future, the Leader of the Opposition can get his facts straight about these matters. I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
Mr COURT replied: The Leader of the Opposition and his colleagues continually say that the Government spends $90m a year on advertising, and that most of that expenditure is on government contracts. I table the “Status Report on the West Australian Government’s Master Media Arrangement” ”, which outlines a number of areas of expenditure. The summary states that there has been no significant increase in advertising expenditure by government departments over the past three years - around $20m. Table 1 of the report lists the overall expenditure for the years 1997-98, 1998-99 and 1999-2000 and also shows the estimated savings as a result of the bulk-buying agreement in which the Government participates. That agreement was first made in 1987 by the previous Labor Government. The Government spends only half of $90m on advertising and government departments spend half of that. The biggest spending on advertising campaigns is made by the Lotteries Commission, the Road Safety Council and the Health Department. I table this report so that, in future, the Leader of the Opposition can get his facts straight about these matters. I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
The Leader of the Opposition and his colleagues continually say that the Government spends $90m a year on advertising, and that most of that expenditure is on government contracts. I table the “Status Report on the West Australian Government’s Master Media Arrangement” ”, which outlines a number of areas of expenditure. The summary states that there has been no significant increase in advertising expenditure by government departments over the past three years - around $20m. Table 1 of the report lists the overall expenditure for the years 1997-98, 1998-99 and 1999-2000 and also shows the estimated savings as a result of the bulk-buying agreement in which the Government participates. That agreement was first made in 1987 by the previous Labor Government. The Government spends only half of $90m on advertising and government departments spend half of that. The biggest spending on advertising campaigns is made by the Lotteries Commission, the Road Safety Council and the Health Department. I table this report so that, in future, the Leader of the Opposition can get his facts straight about these matters. I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
[See paper No 125.]
Mr COURT replied: The Leader of the Opposition and his colleagues continually say that the Government spends $90m a year on advertising, and that most of that expenditure is on government contracts. I table the “Status Report on the West Australian Government’s Master Media Arrangement” ”, which outlines a number of areas of expenditure. The summary states that there has been no significant increase in advertising expenditure by government departments over the past three years - around $20m. Table 1 of the report lists the overall expenditure for the years 1997-98, 1998-99 and 1999-2000 and also shows the estimated savings as a result of the bulk-buying agreement in which the Government participates. That agreement was first made in 1987 by the previous Labor Government. The Government spends only half of $90m on advertising and government departments spend half of that. The biggest spending on advertising campaigns is made by the Lotteries Commission, the Road Safety Council and the Health Department. I table this report so that, in future, the Leader of the Opposition can get his facts straight about these matters. I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
The Leader of the Opposition and his colleagues continually say that the Government spends $90m a year on advertising, and that most of that expenditure is on government contracts. I table the “Status Report on the West Australian Government’s Master Media Arrangement” ”, which outlines a number of areas of expenditure. The summary states that there has been no significant increase in advertising expenditure by government departments over the past three years - around $20m. Table 1 of the report lists the overall expenditure for the years 1997-98, 1998-99 and 1999-2000 and also shows the estimated savings as a result of the bulk-buying agreement in which the Government participates. That agreement was first made in 1987 by the previous Labor Government. The Government spends only half of $90m on advertising and government departments spend half of that. The biggest spending on advertising campaigns is made by the Lotteries Commission, the Road Safety Council and the Health Department. I table this report so that, in future, the Leader of the Opposition can get his facts straight about these matters. I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
I find it interesting that the Labor Party in Western Australia has decided to hire an eastern States advertising firm. Twenty people put forward an expression of interest to handle the advertising for those opposite and for their campaign they chose the one applicant that comes from the eastern States. I would have thought that in promoting Western Australia, they would have gone for the local person. [See paper No 125.]
[See paper No 125.]
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