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❓ Hon Sue Ellery questions the Premier regarding the costs, agencies involved, and details of the "Bigger Picture" government advertising campaigns across various departments. The response provides some cost and agency information but lacks detailed cost breakdowns.

AnsweredQoN 2279Legislative Council

Asked

3 December 2014

Member

Hon Sue Ellery

Portfolio

Premier

QuestionView source ↗

I refer to the Department of Premier and Cabinet’s role in approving and monitoring Government advertising, and noting the variety of “Bigger Picture” campaigns, I ask: (a) for each of the Bigger Picture campaigns for the Metropolitan Redevelopment Authority, education, health, sport and recreation, and policing: (i) what is the total cost of the campaign; (ii) what is the breakdown of the cost of the campaign for: (A) broadcasting radio advertisements; (B) broadcasting television advertisements; (C) billboards; (D) other signage; (E) online advertising; (F) website production; and (G) design and production of the advertising; (iii) which agency was awarded the contract for the campaign; (iv) on what basis were they awarded the contract; (v) on what date did the contract commence; (vi) what is the intended length of the campaign; and (vii) which government agency is funding the campaign; (b) are there currently, or have there been, any other proposed “Bigger Picture” campaigns that have come to the attention of the Independent Communications Review Committee; and (c) if yes to (b), what are, or were, they?

AnswerView source ↗

Answered

21 April 2015

Responded by

Leader of the House representing the Premier

Response time

139 days

I thank the Hon. Member for some notice of this question
(a) (i) The Department of the Premier and Cabinet's Internal Communications Review Committee (ICRC) has currently approved applications for Bigger Picture campaigns as follows:
Metropolitan Redevelopment Authority
2012-13: $1.5m
2013-14: $900 000
2014-15: $900 000
Department of Education
2013-14: $50 000
2014-17: $1.75m
Department of Health
2013-15: $2m
Western Australia Police
2014-15: $600 000
(ii) (A-G)
- Applications to undertake campaign advertising do not include this breakdown of costs.
(iii) Applications, from departments undertaking these campaigns, have nominated their contracted creative advertising agencies as being:
Metropolitan Redevelopment Authority - Rare Creative Thinking
Department of Education - Rare Creative Thinking
Department of Health - The Brand Agency
Western Australia Police - The Brand Agency
(iv-v)
The respective departments are responsible for the awarding of contracts.
(vi) The Department of the Premier and Cabinet's Independent Communications Review Committee has currently approved Bigger Picture campaigns as follows:
Metropolitan Redevelopment Authority
Commencing on 1 July 2012 and finishing on 30 June 2015
Department of Education
Commencing on 1 July 2014 and finishing on 30 June 2017
Department of Health
Commencing on 1 March 2014 and finishing on 31 July 2015
Western Australia Police
Commencing on 1 November 2014 and finishing on 30 June 2015
(vii) The Department of the Premier and Cabinet's Independent Communications Review Committee has approved applications for Bigger Picture campaigns, respectively funded by:
Metropolitan Redevelopment Authority, jointly funded by the Metropolitan Redevelopment Authority, Department of Transport and the Department of Treasury (Strategic Projects)
Department of Education
Department of Health
Western Australia Police
(b) Yes.
(c) The Department of the Premier and Cabinet's Independent Communications
Review Committee has recently approved an application from the Department of Regional Development to undertake a Bigger Picture campaign to increase awareness and participation about the regions.

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