❓ Update on WA's tourism industry, highlighting growth in international tourist numbers, increased spending, and the impact of government advertising strategies. McGowan cites positive economic indicators and a letter from Discover West Holidays as evidence of success.
AnsweredQoN 496Legislative Assembly
QuestionView source ↗
I refer to the state government’s commitment to making Western Australia the nation’s premier tourism state and ask for an update on the state of the tourism industry in WA. Mr M. McGOWAN
AnswerView source ↗
I thank the member for Wanneroo for the question. Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN replied: I thank the member for Wanneroo for the question. Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
I thank the member for Wanneroo for the question. Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
. . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
. . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
Mr M. McGOWAN replied: I thank the member for Wanneroo for the question. Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
I thank the member for Wanneroo for the question. Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call to order the members for Roe, Murray and Murdoch. Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : We have unambiguous good economic news in Western Australia. The unemployment rate is 4.4 per cent, which is the lowest in Australia. We have the highest participation rate of all the states. We have the highest rate of jobs growth, and 130 000 new jobs have been created since the Gallop government was elected. Tourism is playing its part. In the past year, the growth in international tourist numbers has been 7.5 per cent. That means growth in the number of overnight stays of - Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call the members for Vasse and Nedlands to order, each for the second time. Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : The growth in the number of overnight stays by international visitors to the state has been 7.5 per cent. That has meant an increase of $100 million in tourism spending by international visitors in the past year in Western Australia. In overall terms, in the past year there has been a 50 per cent increase in international tourists from New Zealand to Western Australia. There has been a 7.4 per cent - Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Several members interjected. The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
The SPEAKER : I call the member for Vasse to order for the third time. Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
Mr M. McGOWAN : There has been a 7.4 per cent increase in tourists from Japan and a 19.6 per cent increase in tourists from Singapore. Western Australia is doing the best of all the states with the number of people coming from overseas to this state. As I said, there has been a 50 per cent increase in tourists from New Zealand. Why is that the case? It is because we are spending more than ever before on marketing the state overseas. We have a $91 million budget over five years to advertise tourism in this state both domestically and overseas. This year the figure is $25 million, which is a 70 per cent increase on the figure a few years ago, and more than double the amount when the Liberal Party was last in office. In places such as New Zealand we are running all sorts of very bright and very smart campaigns to attract tourists from that market to Western Australia. Over the past 18 months we have run a range of tactical campaigns with Air New Zealand and various holiday outlets. We have run roadshows in Auckland, Wellington, Christchurch, Dunedin and Hamilton. We will also be beefing up our advertising very shortly with a range of billboard campaigns throughout New Zealand to encourage and continue that growth in tourists to this state. As I said, this is paying massive dividends and is contributing its bit to the decline in unemployment in this state. We need go no further than correspondence I have received from Discover West Holidays, which is one of the biggest and most prominent tourism wholesalers and inbound operators in Western Australia. What did it contain? A letter to me dated last Friday states - The additional advertising funds provided to Tourism Western Australia have had a significant impact on market demand for Western Australia. . . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . . In tourism, we are working for business, including small business, and we are delivering jobs for Western Australians.
. . . DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
DISCOVER WEST has worked co-operatively with TWA in tactical advertising in the domestic market . . . DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
DISCOVER WEST’S bookings for August are 41% up on the same month last year. . . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
. . . Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
Congratulations on the outstanding success of the State government’s tourism advertising strategy . . .
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