❓ A parliamentary question regarding the cost, justification, and responsible agency for the WA government's agreement with Channel 10's The Project, drawing parallels with a previous MasterChef agreement. The answer defends the agreement as part of a broader tourism campaign.
AnsweredQoN 227Legislative Council
QuestionView source ↗
TOURISM — THE PROJECT
227. Hon TJORN SIBMA to the minister representing the
Minister for Tourism:
I refer to reports of the
government's agreement with Channel 10's The Project to
bring the program to Western Australia this week.
(1) What did this agreement cost in both financial
terms and ancillary support provided, given that freedom of information documents revealed that the state
government paid the producers of MasterChef approximately $1.2
million to come to Western Australia in 2018–19?
(2) Which of the
minister's portfolio agencies takes responsibility for this agreement,
and did the agreement receive ministerial approval?
(3) What was the
justification for entering into this agreement, and what specific return on
investment does the minister anticipate considering The Project 's
consistently mediocre ratings?
227. Hon TJORN SIBMA to the minister representing the
Minister for Tourism:
I refer to reports of the
government's agreement with Channel 10's The Project to
bring the program to Western Australia this week.
(1) What did this agreement cost in both financial
terms and ancillary support provided, given that freedom of information documents revealed that the state
government paid the producers of MasterChef approximately $1.2
million to come to Western Australia in 2018–19?
(2) Which of the
minister's portfolio agencies takes responsibility for this agreement,
and did the agreement receive ministerial approval?
(3) What was the
justification for entering into this agreement, and what specific return on
investment does the minister anticipate considering The Project 's
consistently mediocre ratings?
AnswerView source ↗
I thank the member for some notice
of the question. I provide the following answer on behalf of the minister
representing the Minister for Tourism.
(1)–(3) The state government is proud to have launched the
$195 million Reconnect WA package to draw visitors to our beautiful state,
boost the economy and boost WA jobs. The broadcast of The Project in Western
Australia forms part of Tourism WA's $12 million Wander Out Yonder
domestic marketing campaign, which includes billboards, social media,
newspapers, magazines and broadcasts between now and July.
of the question. I provide the following answer on behalf of the minister
representing the Minister for Tourism.
(1)–(3) The state government is proud to have launched the
$195 million Reconnect WA package to draw visitors to our beautiful state,
boost the economy and boost WA jobs. The broadcast of The Project in Western
Australia forms part of Tourism WA's $12 million Wander Out Yonder
domestic marketing campaign, which includes billboards, social media,
newspapers, magazines and broadcasts between now and July.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.