❓ Details Tourism WA's market expenditure in various international and domestic markets from 2000-01 to 2006-07, noting limitations in the data presented. The data excludes aviation development funding and non-market specific marketing expenses.
AnsweredQoN 1982Legislative Assembly
QuestionView source ↗
The table does not include some aviation development funding provided direct to respective airlines for marketing in-market. 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 *2006-07 $ $ $ $ $ $ $ United Kingdom 2,127,000 1,774,000 1,054,000 1,013,000 792,000 3,352,000 3,090,000 Germany 316,000 720,000 833,000 823,000 542,000 767,000 544,000 Japan 1,312,000 1,707,000 1,164,000 1,055,000 395,000 1,718,000 1,269,000 Malaysia 348,000 670,000 466,000 372,000 137,000 183,000 96,000 Singapore** 843,000 1,339,000 897,000 829,000 276,000 545,000 610,000 East Coast Australia 1,508,000 4,598,000 3,795,000 2,572,000 3,840,000 2,966,000 3,300,000 New Zealand(Representation) 0 100,000 107,000 262,000 143,000 1,026,000 621,000 South Korea(Representation) 0 0 0 0 0 1,486,000 330,000 China/Hong Kong 267,000 277,000 298,500 165,000 217,000 667,000 810,000 * on-going current fiscal year with estimated budget. ** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 *2006-07 $ $ $ $ $ $ $ United Kingdom 2,127,000 1,774,000 1,054,000 1,013,000 792,000 3,352,000 3,090,000 Germany 316,000 720,000 833,000 823,000 542,000 767,000 544,000 Japan 1,312,000 1,707,000 1,164,000 1,055,000 395,000 1,718,000 1,269,000 Malaysia 348,000 670,000 466,000 372,000 137,000 183,000 96,000 Singapore** 843,000 1,339,000 897,000 829,000 276,000 545,000 610,000 East Coast Australia 1,508,000 4,598,000 3,795,000 2,572,000 3,840,000 2,966,000 3,300,000 New Zealand(Representation) 0 100,000 107,000 262,000 143,000 1,026,000 621,000 South Korea(Representation) 0 0 0 0 0 1,486,000 330,000 China/Hong Kong 267,000 277,000 298,500 165,000 217,000 667,000 810,000 * on-going current fiscal year with estimated budget. ** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
* on-going current fiscal year with estimated budget. ** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 *2006-07 $ $ $ $ $ $ $ United Kingdom 2,127,000 1,774,000 1,054,000 1,013,000 792,000 3,352,000 3,090,000 Germany 316,000 720,000 833,000 823,000 542,000 767,000 544,000 Japan 1,312,000 1,707,000 1,164,000 1,055,000 395,000 1,718,000 1,269,000 Malaysia 348,000 670,000 466,000 372,000 137,000 183,000 96,000 Singapore** 843,000 1,339,000 897,000 829,000 276,000 545,000 610,000 East Coast Australia 1,508,000 4,598,000 3,795,000 2,572,000 3,840,000 2,966,000 3,300,000 New Zealand(Representation) 0 100,000 107,000 262,000 143,000 1,026,000 621,000 South Korea(Representation) 0 0 0 0 0 1,486,000 330,000 China/Hong Kong 267,000 277,000 298,500 165,000 217,000 667,000 810,000 * on-going current fiscal year with estimated budget. ** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
* on-going current fiscal year with estimated budget. ** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia. Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as www.westernaustralia.com , production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
AnswerView source ↗
Answered
9 May 2007
Responded by
Minister for Tourism
Response time
50 days
The table below shows the total market expenditure in each market where Tourism Western Australia has had or now has an office or office representation.
The table does not include some aviation development funding provided direct to respective airlines for marketing in-market.
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
*2006-07
$
$
$
$
$
$
$
United Kingdom
2,127,000
1,774,000
1,054,000
1,013,000
792,000
3,352,000
3,090,000
Germany
316,000
720,000
833,000
823,000
542,000
767,000
544,000
Japan
1,312,000
1,707,000
1,164,000
1,055,000
395,000
1,718,000
1,269,000
Malaysia
348,000
670,000
466,000
372,000
137,000
183,000
96,000
Singapore**
843,000
1,339,000
897,000
829,000
276,000
545,000
610,000
East Coast Australia
1,508,000
4,598,000
3,795,000
2,572,000
3,840,000
2,966,000
3,300,000
New Zealand(Representation)
0
100,000
107,000
262,000
143,000
1,026,000
621,000
South Korea(Representation)
0
0
0
0
0
1,486,000
330,000
China/Hong Kong
267,000
277,000
298,500
165,000
217,000
667,000
810,000
* on-going current fiscal year with estimated budget.
** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia.
Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as
www.westernaustralia.com
, production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
The table does not include some aviation development funding provided direct to respective airlines for marketing in-market.
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
*2006-07
$
$
$
$
$
$
$
United Kingdom
2,127,000
1,774,000
1,054,000
1,013,000
792,000
3,352,000
3,090,000
Germany
316,000
720,000
833,000
823,000
542,000
767,000
544,000
Japan
1,312,000
1,707,000
1,164,000
1,055,000
395,000
1,718,000
1,269,000
Malaysia
348,000
670,000
466,000
372,000
137,000
183,000
96,000
Singapore**
843,000
1,339,000
897,000
829,000
276,000
545,000
610,000
East Coast Australia
1,508,000
4,598,000
3,795,000
2,572,000
3,840,000
2,966,000
3,300,000
New Zealand(Representation)
0
100,000
107,000
262,000
143,000
1,026,000
621,000
South Korea(Representation)
0
0
0
0
0
1,486,000
330,000
China/Hong Kong
267,000
277,000
298,500
165,000
217,000
667,000
810,000
* on-going current fiscal year with estimated budget.
** The Malaysia office closed 9 July 2004, therefore from 2004 -05 the personnel in the Perth office and then the Singapore office also serviced Malaysia.
Note: the above figures do not reflect the total marketing spend of Tourism Western Australia as other items such as
www.westernaustralia.com
, production costs for advertisements and cost of the Australian Tourism Exchange are non-market specific and thus not shown.
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