❓ A WA parliamentary question seeks detailed cost and performance information about the 'westernaustralia.tv' website, including development, maintenance, staffing, advertising, and usage statistics. The answer provides specific figures and clarifies the website's management structure.
AnsweredQoN 2648Legislative Assembly
QuestionView source ↗
(a) how much did the website cost to make;
(b) how much did the content on the website cost to make or purchase (with a breakdown for each individual item);
(c) what are the recurrent costs to host the website per year;
(d) what are the recurrent costs to maintain the content of the website per year;
(e) is there a dedicated staff member within the State Government employed to maintain the website; and
(i) if yes, what is the salary of this individual and what are the details of their contract; and
(ii) if no, who maintains the website and what are the details of their contract, including cost;
(f) has the State Government or any other entity spent any funds on advertising the website in Australia or foreign markets; and
(i) if so, how much has been spent, in what markets and by whom; and
(g) to date, how many hits has the website received (include the actual dates of the period that is being measured)?
(b) how much did the content on the website cost to make or purchase (with a breakdown for each individual item);
(c) what are the recurrent costs to host the website per year;
(d) what are the recurrent costs to maintain the content of the website per year;
(e) is there a dedicated staff member within the State Government employed to maintain the website; and
(i) if yes, what is the salary of this individual and what are the details of their contract; and
(ii) if no, who maintains the website and what are the details of their contract, including cost;
(f) has the State Government or any other entity spent any funds on advertising the website in Australia or foreign markets; and
(i) if so, how much has been spent, in what markets and by whom; and
(g) to date, how many hits has the website received (include the actual dates of the period that is being measured)?
AnswerView source ↗
Answered
20 September 2007
Responded by
Minister for Tourism
Response time
23 days
Tourism Western Australia
(a) $96,000 excluding GST.
(b) Nil - tourism footage is owned by Tourism Western Australia and events footage was secured through existing contracts with event organisers.
(c) $15,264 per year based on average 15,000 video views per month with video length averaging five minutes at high quality (288 gigabytes a month of traffic).
(d) Nil - content can be uploaded internally
(e) No.
(i) Not applicable.
(ii) Tourism Western Australia has an Online Marketing Team responsible for maintaining westernaustralia.com, westernaustralia.tv and other online initiatives. The Online Marketing Project Manager (a Level 5 position with an annual salary of $60,638 to $67,017) co-ordinates the content and maintenance of westernaustralia.tv in amongst their normal duties.
(f)-(i) No specific campaigns have been developed to advertise the website. It is, however, promoted during existing destination and event marketing campaigns.
(g) westernaustralia.tv launched on 13 August 2007. As at 3 September 2007, westernaustralia.tv has received 15,670 total unique visitors to the site, 15,854 total number of visits and 54,197 page views.
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(a) $96,000 excluding GST.
(b) Nil - tourism footage is owned by Tourism Western Australia and events footage was secured through existing contracts with event organisers.
(c) $15,264 per year based on average 15,000 video views per month with video length averaging five minutes at high quality (288 gigabytes a month of traffic).
(d) Nil - content can be uploaded internally
(e) No.
(i) Not applicable.
(ii) Tourism Western Australia has an Online Marketing Team responsible for maintaining westernaustralia.com, westernaustralia.tv and other online initiatives. The Online Marketing Project Manager (a Level 5 position with an annual salary of $60,638 to $67,017) co-ordinates the content and maintenance of westernaustralia.tv in amongst their normal duties.
(f)-(i) No specific campaigns have been developed to advertise the website. It is, however, promoted during existing destination and event marketing campaigns.
(g) westernaustralia.tv launched on 13 August 2007. As at 3 September 2007, westernaustralia.tv has received 15,670 total unique visitors to the site, 15,854 total number of visits and 54,197 page views.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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