A WA parliamentary question on notice requesting a detailed breakdown of costs associated with advertising and promoting the Graham Farmer Freeway (GFF), including television, newspaper, and radio campaigns, as well as contract information for related services.

AnsweredQoN 76Legislative Assembly
Asked
9 August 2000
Portfolio
Transport

QuestionView source ↗

(2) Will the Minister provide a breakdown of these costs into- (a) television advertising; (b) cost of producing the television advertisement/s; (c) newspaper advertising, including the local and community newspapers wrap-around and advertising feature; (d) cost of producing newspapers advertisement/s, including the local and community newspaper wrap-around; (e) radio advertising; and (f) cost of producing radio advertisement/s? (3) For each contract awarded for promoting and advertising the GFF, will the Minister provide the following information - (a) the name of the contractor; (b) the services provided; (c) the contract cost of those services; (d) the final cost of the contract; (e) the award date; (f) the completion date; and (g) whether tenders were called? (4) What was the cost of producing the How to use the Graham Farmer Freeway brochure? Answered on 17 October 2000 The Minister

AnswerView source ↗

Answered
17 October 2000
Response time
69 days
(1) $453 676. (2) (a) Television campaign - media placement - $72 978 (b) Television production - $52 000 (c) Newspaper campaign - The West Australian placement - $66 877 - Sunday Times placement - $21 657 - Business News placement - $ 2 720 - The West Australian 12-page supplement - $45 000 - 14 x Community Newspapers wraparound supplement - $65 000 - Voice News wraparound supplement - $ 5 000 (d) Production of print advertising - $ 5 800 (e) Radio campaign - media placement - $21 777 (f) Radio production - $ 4 000 (3) There were two contracts. Contract No. 43/98 (a) AdlinkJLS (b) Production of print, radio and television advertising, graphic artwork, production and distribution of the How To Use The Graham Farmer Freeway brochure. (c) The award price was $147 600. (d) $152 667. (e) 23 February 2000. (f) 24 April 2000. (g) Submissions were sought from three organisations under the Department of Contract and Management Services (CAMS) Whole of Government Panel Contract 110697 for Public Relations Marketing and Marketing Communications Services. Contract No. 190/99 (a) Media Decisions. (b) Placement of Campaign Advertising Services in the Media. (c) The award price was $320 000. (d) $301 009. (e) 23 February 2000. (f) 28 April 2000. (g) Media Decisions were engaged under the Department of Contract and Management Services (CAMS) Whole of Government contract 118298 for Campaign Advertising. (4) $64 455 with a further $26 412 for distribution.
(b) cost of producing the television advertisement/s; (c) newspaper advertising, including the local and community newspapers wrap-around and advertising feature; (d) cost of producing newspapers advertisement/s, including the local and community newspaper wrap-around; (e) radio advertising; and (f) cost of producing radio advertisement/s?
(c) newspaper advertising, including the local and community newspapers wrap-around and advertising feature; (d) cost of producing newspapers advertisement/s, including the local and community newspaper wrap-around; (e) radio advertising; and (f) cost of producing radio advertisement/s?
(d) cost of producing newspapers advertisement/s, including the local and community newspaper wrap-around; (e) radio advertising; and (f) cost of producing radio advertisement/s?
(e) radio advertising; and (f) cost of producing radio advertisement/s?
(f) cost of producing radio advertisement/s?
(b) the services provided; (c) the contract cost of those services; (d) the final cost of the contract; (e) the award date; (f) the completion date; and (g) whether tenders were called?
(c) the contract cost of those services; (d) the final cost of the contract; (e) the award date; (f) the completion date; and (g) whether tenders were called?
(d) the final cost of the contract; (e) the award date; (f) the completion date; and (g) whether tenders were called?
(e) the award date; (f) the completion date; and (g) whether tenders were called?
(f) the completion date; and (g) whether tenders were called?
(g) whether tenders were called?
Answered on 17 October 2000 The Minister Replied: (1) $453 676. (2) (a) Television campaign - media placement - $72 978 (b) Television production - $52 000 (c) Newspaper campaign - The West Australian placement - $66 877 - Sunday Times placement - $21 657 - Business News placement - $ 2 720 - The West Australian 12-page supplement - $45 000 - 14 x Community Newspapers wraparound supplement - $65 000 - Voice News wraparound supplement - $ 5 000 (d) Production of print advertising - $ 5 800 (e) Radio campaign - media placement - $21 777 (f) Radio production - $ 4 000 (3) There were two contracts. Contract No. 43/98 (a) AdlinkJLS (b) Production of print, radio and television advertising, graphic artwork, production and distribution of the How To Use The Graham Farmer Freeway brochure. (c) The award price was $147 600. (d) $152 667. (e) 23 February 2000. (f) 24 April 2000. (g) Submissions were sought from three organisations under the Department of Contract and Management Services (CAMS) Whole of Government Panel Contract 110697 for Public Relations Marketing and Marketing Communications Services. Contract No. 190/99 (a) Media Decisions. (b) Placement of Campaign Advertising Services in the Media. (c) The award price was $320 000. (d) $301 009. (e) 23 February 2000. (f) 28 April 2000. (g) Media Decisions were engaged under the Department of Contract and Management Services (CAMS) Whole of Government contract 118298 for Campaign Advertising. (4) $64 455 with a further $26 412 for distribution.

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