WA Parliamentary Question on Notice regarding the cost of state government advertising (general and job-related) across television, radio, and newsprint for 2004 and 2005. The answer provides figures for the 2003-04 and 2004-05 financial years, detailing expenditure on media placement.

AnsweredQoN 553Legislative Council
Asked
30 August 2005
Portfolio
Leader of the House representing the Premier

QuestionView source ↗

What was the cost of television, radio and newsprint advertising by the state government and associated departments for each month for the years 2004 and 2005 for - (a) general advertising; and (b) job advertisements? Hon KIM CHANCE

AnswerView source ↗

I thank Hon Nigel Hallett for some notice of this question. Reporting through the master media agency contract is on a financial year basis. Therefore, given the short amount of notice, the following figures, as reported by the MMA contractor, relate to the 2003-04 and 2004-05 financial years rather than the calendar years. Please note that the figures quoted are for media placement only - (a) campaign advertising undertaken by government departments is as follows - 2003-04: television, $6 012 875; radio, $1 983 127; newspapers, $3 932 648; and 2004-05: television, $9 527 987; radio, $2 460 743; and newspapers, $5 699 398. In the 2004-05 year, Tourism Western Australia spent $4 086 734 on interstate and The West Australian advertising compared with $667 673 in the previous 12-month period; $2 635 293 of this increase in expenditure was placed in television. (b) Recruitment advertising undertaken by government departments is as follows - 2003-04: $3 996 041 for 4 005 advertisements; and 2004-05: $3 180 574 for 5 969 advertisements.
(b) job advertisements?
I thank Hon Nigel Hallett for some notice of this question. Reporting through the master media agency contract is on a financial year basis. Therefore, given the short amount of notice, the following figures, as reported by the MMA contractor, relate to the 2003-04 and 2004-05 financial years rather than the calendar years. Please note that the figures quoted are for media placement only - (a) campaign advertising undertaken by government departments is as follows - 2003-04: television, $6 012 875; radio, $1 983 127; newspapers, $3 932 648; and 2004-05: television, $9 527 987; radio, $2 460 743; and newspapers, $5 699 398. In the 2004-05 year, Tourism Western Australia spent $4 086 734 on interstate and The West Australian advertising compared with $667 673 in the previous 12-month period; $2 635 293 of this increase in expenditure was placed in television. (b) Recruitment advertising undertaken by government departments is as follows - 2003-04: $3 996 041 for 4 005 advertisements; and 2004-05: $3 180 574 for 5 969 advertisements.
Reporting through the master media agency contract is on a financial year basis. Therefore, given the short amount of notice, the following figures, as reported by the MMA contractor, relate to the 2003-04 and 2004-05 financial years rather than the calendar years. Please note that the figures quoted are for media placement only - (a) campaign advertising undertaken by government departments is as follows - 2003-04: television, $6 012 875; radio, $1 983 127; newspapers, $3 932 648; and 2004-05: television, $9 527 987; radio, $2 460 743; and newspapers, $5 699 398. In the 2004-05 year, Tourism Western Australia spent $4 086 734 on interstate and The West Australian advertising compared with $667 673 in the previous 12-month period; $2 635 293 of this increase in expenditure was placed in television. (b) Recruitment advertising undertaken by government departments is as follows - 2003-04: $3 996 041 for 4 005 advertisements; and 2004-05: $3 180 574 for 5 969 advertisements.
2004-05: television, $9 527 987; radio, $2 460 743; and newspapers, $5 699 398.
2004-05: $3 180 574 for 5 969 advertisements.

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