❓ A WA parliamentary question regarding government advertising expenditure on commercial TV channels and the perceived lack of support for Channel 31, a local access television service. The Attorney General's response outlines the government's approach to media placement and support for Channel 31.
AnsweredQoN 610Legislative Assembly
QuestionView source ↗
610. Mr BROWN to the Minister representing the Attorney General:
(1) In the 1999-2000 financial year, how much did each department and agency under the Attorney General's control spend on advertising on -
(a) Channel 7;
(b) Channel 9; and
(c) Channel 10?
(2) Is the Attorney General aware that two independent surveys show Channel 31 has a credible audience with broad demographics?
(3) If so, will the Attorney General explain why Media Decisions constantly ignored placing advertising with Channel 31 during the past financial year?
(4) Has the Attorney General/Government directed or encouraged Media Decisions to place advertising with Channel 31?
(5) If so, what explanation does the Attorney General have for this not occurring?
(6) What does the Attorney General intend to do to ensure Media Decisions do not discriminate against Channel 31?
(7) What action does the Attorney General intend to take to ensure that departments and agencies under the Attorney General's control place at least a percentage of their advertising budget with Channel 31 in order to support a truly local access television service?
(8) Does the Attorney General support Government advertising dollars being used, in part, to support a valuable worthwhile community asset like Channel 31?
(1) In the 1999-2000 financial year, how much did each department and agency under the Attorney General's control spend on advertising on -
(a) Channel 7;
(b) Channel 9; and
(c) Channel 10?
(2) Is the Attorney General aware that two independent surveys show Channel 31 has a credible audience with broad demographics?
(3) If so, will the Attorney General explain why Media Decisions constantly ignored placing advertising with Channel 31 during the past financial year?
(4) Has the Attorney General/Government directed or encouraged Media Decisions to place advertising with Channel 31?
(5) If so, what explanation does the Attorney General have for this not occurring?
(6) What does the Attorney General intend to do to ensure Media Decisions do not discriminate against Channel 31?
(7) What action does the Attorney General intend to take to ensure that departments and agencies under the Attorney General's control place at least a percentage of their advertising budget with Channel 31 in order to support a truly local access television service?
(8) Does the Attorney General support Government advertising dollars being used, in part, to support a valuable worthwhile community asset like Channel 31?
AnswerView source ↗
Answered
14 November 2000
Response time
70 days
The Minister Replied:
(1) I refer the Member to Paper 125 tabled in the Legislative Assembly on 16 August 2000 which is the Status Report on the Western Australian Government's Master Media Arrangement that gives details of the expenditure. The Government spent approximately $13 000 on advertising on Channel 31 in the 1999/2000 financial year.
(2) The Government's Master Media Agency is responsible for advising Government where commercials should be placed; they have advised that these surveys lack commercial credibility.
(3) - (8). The Government's Master Media Agency has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. The Master Media Agency has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies.
Departments and agencies under the Premier/Minister's control will continue to be reminded to consider using Channel 31.
With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
It would be inappropriate for the Premier/Ministers to issue a directive to departments and agencies that they use Channel 31.
(1) I refer the Member to Paper 125 tabled in the Legislative Assembly on 16 August 2000 which is the Status Report on the Western Australian Government's Master Media Arrangement that gives details of the expenditure. The Government spent approximately $13 000 on advertising on Channel 31 in the 1999/2000 financial year.
(2) The Government's Master Media Agency is responsible for advising Government where commercials should be placed; they have advised that these surveys lack commercial credibility.
(3) - (8). The Government's Master Media Agency has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. The Master Media Agency has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies.
Departments and agencies under the Premier/Minister's control will continue to be reminded to consider using Channel 31.
With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
It would be inappropriate for the Premier/Ministers to issue a directive to departments and agencies that they use Channel 31.
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