Question on Notice regarding the commencement, contractor, and key performance indicators of the 2012-13 Electricity Safety Awareness Campaign in Western Australia. The campaign aims to improve homeowner understanding of key safety messages.

AnsweredQoN 447Legislative Council
Asked
26 June 2012
Portfolio
Commerce

QuestionView source ↗

ELECTRICITY SAFETY AWARENESS CAMPAIGN
447. Hon ED DERMER to the Minister for Commerce:
I am asking this question on behalf of Hon Kate Doust, who has unfortunately had to
leave the chamber for urgent parliamentary business. Some notice has been given
of the question.
I refer to the 2012–13 budget and to budget paper No
2, volume 2, page 462, under the title ''Electricity Safety Awareness
Campaign''.
(1) When is
this campaign likely to commence and when will it conclude?
(2) Who has
been contracted to deliver this campaign?
(3) What key
performance indicator will be used to review the effectiveness of this
campaign?

AnswerView source ↗

I thank Hon Kate Doust for notice of the
question.
(1) The
campaign will commence on 1 August 2012 for a period of up to four weeks.
(2) It is
Mitchell Communication Group, in conjunction with the department's
communications staff.
(3) An
independent private company will perform an evaluation of the campaign.
Homeowners will be surveyed to gauge whether they have understood the key
messages of the campaign.

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