❓ A WA parliamentary question seeks details about the "Kindness Travels" road safety campaign's cost, tendering process, duration, media platforms, and planning for the upcoming Christmas campaign. The Road Safety Commission provides specific answers.
AnsweredQoN 6223Legislative Assembly
QuestionView source ↗
I refer to the Government’s recent road safety
campaign “Kindness Travels”, and I ask: (a) What is the expected total cost of this campaign; (b) When did tenders for this contract go out to the
public; (c) How many submissions for this tender were received; (d) What will be the duration of this advertising campaign; (e) Will the 7West Media and Channel 9 component include
digital platforms; (f) Has planning commenced for the 2020 Christmas
advertising campaign; (g) Will tenders for the Christmas campaign be announced; and (h) If yes to (g) what is the anticipated time frame for
this announcement?
campaign “Kindness Travels”, and I ask: (a) What is the expected total cost of this campaign; (b) When did tenders for this contract go out to the
public; (c) How many submissions for this tender were received; (d) What will be the duration of this advertising campaign; (e) Will the 7West Media and Channel 9 component include
digital platforms; (f) Has planning commenced for the 2020 Christmas
advertising campaign; (g) Will tenders for the Christmas campaign be announced; and (h) If yes to (g) what is the anticipated time frame for
this announcement?
AnswerView source ↗
Answered
13 August 2020
Responded by
Minister for Police; Road Safety
Response time
8 days
The Road Safety Commission advise:
(a) $600,000.
(b) – (c) Following an open tender process managed by the Department of Finance, the Road Safety Commission entered a five-year contract in May 2019 with four WA creative advertising agencies, being the Brand Agency, Longreach Consulting, Gatecrasher Advertising and Horse and Hound Agency. Longreach Consulting was appointed under this arrangement to the ‘Kindness Travels’ integrated media campaign.
The Road Safety Commission appoint the agency for each campaign from the four in the contract. The campaigns are divided equally among the four agencies.
(d) 28 May 2020 – 29 August 2020 (inclusive).
(e) Yes.
(f) Yes.
(g) – (h) Gatecrasher Advertising was appointed under the above arrangement to create a campaign to run in the lead up to and across the 2020-21 Christmas and New Year period.
(a) $600,000.
(b) – (c) Following an open tender process managed by the Department of Finance, the Road Safety Commission entered a five-year contract in May 2019 with four WA creative advertising agencies, being the Brand Agency, Longreach Consulting, Gatecrasher Advertising and Horse and Hound Agency. Longreach Consulting was appointed under this arrangement to the ‘Kindness Travels’ integrated media campaign.
The Road Safety Commission appoint the agency for each campaign from the four in the contract. The campaigns are divided equally among the four agencies.
(d) 28 May 2020 – 29 August 2020 (inclusive).
(e) Yes.
(f) Yes.
(g) – (h) Gatecrasher Advertising was appointed under the above arrangement to create a campaign to run in the lead up to and across the 2020-21 Christmas and New Year period.
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