❓ A Western Australian parliamentary question seeks clarification on the economic impact calculations and expenditure related to the Red Bull Air Race, specifically questioning visitor numbers, spending, and return on investment.
AnsweredQoN 693Legislative Council
QuestionView source ↗
RED BULL AIR RACE - EXPENDITURE
I refer to the answer given to question without notice 648 regarding the Red Bull Air Race. (1) How has the government calculated that the race will attract 3 295 additional visitors to the state? (2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST
I refer to the answer given to question without notice 648 regarding the Red Bull Air Race. (1) How has the government calculated that the race will attract 3 295 additional visitors to the state? (2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST
AnswerView source ↗
On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(1) How has the government calculated that the race will attract 3 295 additional visitors to the state? (2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
[See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
*These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
· The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
· EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
· The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
(5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
· The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
· The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(1) How has the government calculated that the race will attract 3 295 additional visitors to the state? (2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(2) How is the figure of $5.292 million in incremental visitor expenditure derived? (3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(3) How has the government determined that 2 000 interstate and international visitors other than crew, competitors and media would visit Western Australia to see the air race? (4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(4) What is the $1 million local spend by Red Bull composed of or is this a contribution to the running costs of the race? (5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(5) Why does the air race fall below the government’s minimum standard of a $5 return for every dollar spent by the government? Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Hon KATE DOUST replied: On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
On behalf of the parliamentary secretary representing the Minister for Tourism, I thank the honourable member for some notice of this question. There is quite a lot of numerical detail in this answer. It is a very long response. I seek leave to table the answer and have it incorporated into Hansard . Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Leave granted. [See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
[See paper 1832.] The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
The following material was incorporated - I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
I thank the Hon. Member for some notice of this question. (1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
(1)-(3) The table below shows Economic Impact Evaluation. Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Numbers Days Estimated $ Total Expenditure per day Competitors *15 *10 200 $30,000 Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events. Important factors in estimating the 2000 interstate & international visitors are: · It is the only event of its kind in the Southern Hemisphere and Red Bull Air Race events in Europe and other destinations in the World Series have been attracting extremely large numbers of spectators. · The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors. (4) The $1 million spend estimate by Red Bull is composed of event costs including event management services, production management services, risk management services, traffic management services and other media costs within Western Australia, security, organisational spend, event infrastructure hire. It is additional to the estimated incremental visitor expenditure. (5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
Officials/crew *40 *10 200 $80,000 Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Aviation *700 *10 250 $1,750,000 International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
International and Interstate Visitors 2,000 6 200 $2,400 Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Media *40 *4 200 $32,000 Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Sponsor/corporate/Incentive 500 5 400 $1,000,000 Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Total 3,295 $5,292,000 *These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
*These visitor estimates have been provided by Red Bull and are based on its experience with other events. Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
Visitor estimates for sponsor/corporate/incentive visitors are based on knowledge of other Red Bull Air Race events as well as EventsCorp’s extensive experience with national and international events.
· The event appeal was considered by assessing the interest within aeronautical and aviation fields. · EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
· EventsCorp’s capacity to undertake strategies to leverage events. · The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
· The proposed significant marketing activities of Red Bull include a national television advertising campaign and an on-line campaign. Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
Average daily expenditure for event related visitors is higher than general tourists at approximately $220 per day. Additionally, corporate visitors have a higher spend again than general event related visitors.
(5) The use of the return on investment guidelines for events was discussed at the 6 June 2006 briefing that Ms Katie Hodson-Thomas, Member for Carine and Shadow Minister for Small Business; Tourism, received from Tourism Western Australia. EventsCorp uses the 5:1 return on investment as a firm guideline only for events which do not provide any media impact. The Red Bull Air Race has significant media impact for Western Australia as follows: · A total potential television audience of approximately 100 million viewers worldwide, including our core tourism markets Singapore, Japan, Malaysia, Germany, United Kingdom, New Zealand, Australia, Hong Kong/China, Netherlands and Switzerland, for this event via a three hour broadcast. · The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
· The vision will include highlights of the State’s tourist attractions broadcast prior to and during the Race to raise awareness and desire to visit Perth and Western Australia. · The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
· The media impact has been valued by an independent research company, Sponsorship Information Services (SIS) at $2.91 million. There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
There will also be significant on-line pre and post event activity. The value of the Internet impact is conservatively estimated at $357,000.
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