❓ Question regarding the value of marketing campaigns aimed at educating elderly passengers on public transport safety, with details provided for 2015-2017 and future estimates pending budget decisions.
AnsweredQoN 2142Legislative Assembly
QuestionView source ↗
Will the minister detail the value of the marketing campaigns to educate elderly passengers on the safest options to use when accessing the public transport system for the following years: (a) 2015-2016; (b) 2016 -2017; (c) Estimated value for 2017-2018; (d) Estimated value for 2018-2019; (e) Estimated value for 2019-2020; and (f) Estimated value for 2020-2021?
AnswerView source ↗
Answered
23 November 2017
Responded by
Minister for Transport; Planning; Lands
Response time
14 days
(a) $63,953 excluding GST for external marketing campaign costs, noting that the campaign was designed for all public transport users, including seniors as one of the target audiences. In addition, the Public Transport Authority (PTA) conducted several education tours for seniors on the safe use of the Transperth system, including escalator safety. These tours were operated by internal staff and as such did not incur any additional marketing costs.
(b) $69,000 excluding GST for external marketing campaign costs, noting that the campaign was designed for all public transport users, including seniors as one of the target audiences. This amount included $58,496 excluding GST for a continuation of the escalator safety campaign as per (a) above, and a further $10,504 excluding GST to advertise special senior education tours that the PTA conducted on how to use public transport. These education tours were operated by internal staff and as such did not incur any additional marketing costs.
(c) The PTA has commenced their annual program to conduct several education tours for seniors on the safe use of the Transperth system, including escalator safety.
(d)-(f) Decisions are made during the annual budget process.
(b) $69,000 excluding GST for external marketing campaign costs, noting that the campaign was designed for all public transport users, including seniors as one of the target audiences. This amount included $58,496 excluding GST for a continuation of the escalator safety campaign as per (a) above, and a further $10,504 excluding GST to advertise special senior education tours that the PTA conducted on how to use public transport. These education tours were operated by internal staff and as such did not incur any additional marketing costs.
(c) The PTA has commenced their annual program to conduct several education tours for seniors on the safe use of the Transperth system, including escalator safety.
(d)-(f) Decisions are made during the annual budget process.
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