❓ A WA parliamentary question on notice regarding the 'Wait Before You Walk' campaign by School Bus Services, covering program details, costs, target audience, and success measurement. The response provides information on the program's development, rationale, and evaluation methods.
AnsweredQoN 1060Legislative Assembly
QuestionView source ↗
In relation to the
Wait Before You Walk
campaign run by School Bus Services:
(1) Which individual/s devised the program?
(2) Was there any consultation with school bus operators or peak body?
(3) How long will the campaign run?
(4) How much will it cost?
(5) How many children have been killed or injured near school bus services in the past two years?
(6) How many children have been killed or injured near metropolitan school bus services?
(7) Why is the program targeted at 11–16 year olds as opposed to 5–10 year olds?
(8) How will the Public Transport Authority gauge the success of the program?
Wait Before You Walk
campaign run by School Bus Services:
(1) Which individual/s devised the program?
(2) Was there any consultation with school bus operators or peak body?
(3) How long will the campaign run?
(4) How much will it cost?
(5) How many children have been killed or injured near school bus services in the past two years?
(6) How many children have been killed or injured near metropolitan school bus services?
(7) Why is the program targeted at 11–16 year olds as opposed to 5–10 year olds?
(8) How will the Public Transport Authority gauge the success of the program?
AnswerView source ↗
Answered
11 August 2009
Responded by
Parliamentary Secretary representing the Minister for Transport
Response time
55 days
(1)Transperth's Information and Event Services Team in conjunction with School Bus Services devised the program.
(2) The campaign was devised as a result of the concerns regularly raised by the School Bus Industry during safety management audits. Industry fear is that children are getting too close to the bus or moving in front or behind the bus which makes it difficult for other drivers on the road to see them when passing a stationary bus.
(3) The campaign will run until the beginning of August 2009 and forms part of the ongoing safety education for children using public transport.
(4) $23 000.
(5) There have been no deaths of children near School Bus Services in the past two years. There have however, been a number of injuries and near misses during this same period as a direct result of students not observing safe road practices.
(6) I am not aware of any death of a child embarking or disembarking from a metropolitan Transperth School Bus Service and also unaware of the number of children who may have been injured near a metropolitan Transperth School Bus Service. Transperth keep incident reports where there has been an accident involving one of its buses but those reports do not provide the specification with respect to the age of a passenger who may have been injured as a result of the accident.
(7) The program was targeted at 11-16 year olds as this age group is more likely to be travelling independently unlike children who are younger. Children in the 11-16 year old age group are also more likely to be involved in distracting behaviour around buses and display more risk taking behaviours than the younger age group. The campaign messages can also be applied to younger children however with a finite budget it was determined that the campaign would be better focused on children in the higher age group.
(8) The success of the program will be gauged through feedback from School Bus Service contractors, Transperth bus operators and traffic to the Wait Before You Walk website page.
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(2) The campaign was devised as a result of the concerns regularly raised by the School Bus Industry during safety management audits. Industry fear is that children are getting too close to the bus or moving in front or behind the bus which makes it difficult for other drivers on the road to see them when passing a stationary bus.
(3) The campaign will run until the beginning of August 2009 and forms part of the ongoing safety education for children using public transport.
(4) $23 000.
(5) There have been no deaths of children near School Bus Services in the past two years. There have however, been a number of injuries and near misses during this same period as a direct result of students not observing safe road practices.
(6) I am not aware of any death of a child embarking or disembarking from a metropolitan Transperth School Bus Service and also unaware of the number of children who may have been injured near a metropolitan Transperth School Bus Service. Transperth keep incident reports where there has been an accident involving one of its buses but those reports do not provide the specification with respect to the age of a passenger who may have been injured as a result of the accident.
(7) The program was targeted at 11-16 year olds as this age group is more likely to be travelling independently unlike children who are younger. Children in the 11-16 year old age group are also more likely to be involved in distracting behaviour around buses and display more risk taking behaviours than the younger age group. The campaign messages can also be applied to younger children however with a finite budget it was determined that the campaign would be better focused on children in the higher age group.
(8) The success of the program will be gauged through feedback from School Bus Service contractors, Transperth bus operators and traffic to the Wait Before You Walk website page.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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