❓ Question on Notice regarding the 2025 '16 Days in WA' campaign budget, advertising channels, evaluation methods, and objectives, with a focus on initiatives targeting men and boys. The response provides budget details, advertising channels, and evaluation methods, but indicates the campaign theme was not translated into measurable objectives.
AnsweredQoN 1075Legislative Council
QuestionView source ↗
I refer to the Premier's announcement of a record Family and Domestic Violence (FDV) funding boost on Monday 1 December 2025, and the "16 Days in WA" campaign 2025, and I ask: (a) what is the total budget for the 2025 campaign; (b) what percentage of the total spend is directed to men and boys; (c) please table the advertising channels used; (d) what evaluation will be undertaken to measure reach and impact of each initiative and advertising channel used; (e) has the theme "Stopping Family and Domestic Violence: Play your part" been translated into measurable objectives; (f) if yes to (e), what are these; and (g) how do the objectives in (e) compare to previous years' campaigns, including data shifts on awareness and attitudes?
AnswerView source ↗
Answered
24 February 2026
Responded by
Minister for Agriculture and Food representing the Minister for Prevention of Family and Domestic Violence
Response time
5 days
The Department of Communities advises:
(a - b) $130,000.
In addition, two one-off grants of $50,000 each were provided to Stopping Family Violence and Third Story to develop initiatives targeting men and boys during the campaign period.
(c) The advertising channels used for the 2025 campaign were:
(d) The media buying agency provides a post campaign report. The Department of Communities reviews analytics across channels where the campaign is promoted.
(e) No.
(f) N/A
(g) N/A
(a - b) $130,000.
In addition, two one-off grants of $50,000 each were provided to Stopping Family Violence and Third Story to develop initiatives targeting men and boys during the campaign period.
(c) The advertising channels used for the 2025 campaign were:
(d) The media buying agency provides a post campaign report. The Department of Communities reviews analytics across channels where the campaign is promoted.
(e) No.
(f) N/A
(g) N/A
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