❓ A WA parliamentary question regarding government advertising spend on Channel 31 and whether departments have been encouraged to use the channel. The response indicates efforts to promote Channel 31's use by government agencies.
AnsweredQoN 13Legislative Assembly
QuestionView source ↗
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months? (3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 10 October 2000 The Minister
AnswerView source ↗
Answered
10 October 2000
Response time
62 days
Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(5) If not, why not? Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
Answered on 10 October 2000 The Minister Replied: Office of Health Review : (1) No. (2) Nil. (3)-(5) As per response by HDWA below. Healthway : (1)-(2) Healthway does not usually directly advertise, health promotion messages may be placed on Channel 31 by a sponsorship recipient as part of the sponsorship program with Healthway. (3)-(5) As per response by HDWA, MHS, RHS, PathCentre and Australia Clinic below. Health Department of Western Australia ; Metropolitan Health Service; Rural Health Services; PathCentre and Australia Clinic : (1) No. (2) Metropolitan Health Service : Subject to funding within the 2000/2001 Ethnic Radio budget the Multicultural Access Unit ('MAU') may engage Channel 31 later this year for the following: - The advertising of health messages on the Channel's Community Billboard : Approximately $120 per message. - The promotion of the MAU's Ethnic Radio Program: Approximately $120 per message. - The production of a 2 minute health message as a segment on the Channel's Ethnic Program: Approximately $250 - $3,000, depending upon the nature and timing of the message. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
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