❓ A WA parliamentary question on notice requests a breakdown of advertising expenditure across various digital platforms for multiple government departments and agencies for the 2016-17 and 2017-18 financial years. The response details spending by Goldcorp, Lotterywest, Department of Premier and Cabinet, Public Sector Commission, Salaries and Allowances Tribunal, and Department of Jobs, Tourism, Science and Innovation.
AnsweredQoN 3513Legislative Assembly
Asked
14 August 2018
Member
Portfolio
Premier; Minister for Public Sector Management; State Development, Jobs and Trade; Federal-State Relations
QuestionView source ↗
In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?
AnswerView source ↗
Answered
18 September 2018
Response time
9 days
Goldcorp
Channels:
FY17
FY18
Facebook
$ 3,782.11
$ 71,837.10
Twitter
$ -
$ -
Instagram
$ 6,912.72
$ 3,148.98
GoogleAdWords
$ 405,462.94
$ 382,381.69
BingAds
$ -
$ -
GoogleMyBusiness
$ -
$ -
Reddit
$ -
$ -
TheWestAustralian
$ 5,500.00
$ -
PerthNow
$ 7,500.00
$ 4,500.00
WAToday
$ -
$ -
TheAustralian
$ -
$ -
AustralianFinancialReviewand
$ -
$ -
CommunityNewsGroup
$ -
$ -
Lotterywest
2016-17
2017-18
(a) Facebook
$535,364.63
$752,264.53
(b) Twitter
Nil
Nil
(c) Instagram
Nil
Nil*
(d) Google Adwords
$460,785.46
$375,122.68
(e) Bing Ads
Nil
Nil
(f) Google MyBusiness
Nil
Nil
(g) Reddit
Nil
Nil
(h) The West Australian
$449,391.00
$371,257.00**
(i) PerthNow
$31,348.78
$25,000.00
(j) WA Today
$3,005.00
Nil
(k) The Australian
Nil
Nil*
(l) Australian Financial Review
Nil
Nil*
(m) Community News Group
Nil
Nil*
* Some funding through these media outlets may have occurred indirectly through run-of-networks buys via their parent company.
** Total invoicing for the 7 West Media (of which the West Australian is a component).
Department of the Premier and Cabinet
2016-17 2017-18
(a) Facebook; $4,241.63 $0
(b) Twitter; $0 $0
(c) Instagram; $0 $0
(d) Google Adwords; $0 $0
(e) Bing Ads; $0 $0
(f) Google MyBusiness; $0 $0
(g) Reddit; $0 $0
(h) The West Australian; $0 $0
(i) PerthNow; $0 $0
(j) WA Today; $0 $0
(k) The Australian; $0 $0
(l) Australian Financial Review; and $0 $0
(m) Community News Group? $0 $0
Public Sector Commission
For both 2016-17 and 2017-18
(a)-(m) Nil.
Salaries and Allowances Tribunal
(a)-(m) Nil.
Department of Jobs, Tourism, Science and Innovation
Tourism WA advises:
2016-17
(a) Facebook
709,057.99
(b) Twitter
-
(c) Instagram
10,396.38
(d) Google Adwords
742,483.44
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
253,748.92
(i) PerthNow
-
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
The Department of State Development advises:
2016-17
(a) Facebook
30,890.91
(b) Twitter
-
(c) Instagram
613.92
(d) Google Adwords
9,210.45
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
-
(i) PerthNow
49,932.90
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
The Department of Jobs, Tourism, Science and Innovation advises:
2017-18
(a) Facebook
967,117.12
(b) Twitter
-
(c) Instagram
11,947.65
(d) Google Adwords
821,189.09
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
111,666.00
(i) PerthNow
-
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
Channels:
FY17
FY18
$ 3,782.11
$ 71,837.10
$ -
$ -
$ 6,912.72
$ 3,148.98
GoogleAdWords
$ 405,462.94
$ 382,381.69
BingAds
$ -
$ -
GoogleMyBusiness
$ -
$ -
$ -
$ -
TheWestAustralian
$ 5,500.00
$ -
PerthNow
$ 7,500.00
$ 4,500.00
WAToday
$ -
$ -
TheAustralian
$ -
$ -
AustralianFinancialReviewand
$ -
$ -
CommunityNewsGroup
$ -
$ -
Lotterywest
2016-17
2017-18
(a) Facebook
$535,364.63
$752,264.53
(b) Twitter
Nil
Nil
(c) Instagram
Nil
Nil*
(d) Google Adwords
$460,785.46
$375,122.68
(e) Bing Ads
Nil
Nil
(f) Google MyBusiness
Nil
Nil
(g) Reddit
Nil
Nil
(h) The West Australian
$449,391.00
$371,257.00**
(i) PerthNow
$31,348.78
$25,000.00
(j) WA Today
$3,005.00
Nil
(k) The Australian
Nil
Nil*
(l) Australian Financial Review
Nil
Nil*
(m) Community News Group
Nil
Nil*
* Some funding through these media outlets may have occurred indirectly through run-of-networks buys via their parent company.
** Total invoicing for the 7 West Media (of which the West Australian is a component).
Department of the Premier and Cabinet
2016-17 2017-18
(a) Facebook; $4,241.63 $0
(b) Twitter; $0 $0
(c) Instagram; $0 $0
(d) Google Adwords; $0 $0
(e) Bing Ads; $0 $0
(f) Google MyBusiness; $0 $0
(g) Reddit; $0 $0
(h) The West Australian; $0 $0
(i) PerthNow; $0 $0
(j) WA Today; $0 $0
(k) The Australian; $0 $0
(l) Australian Financial Review; and $0 $0
(m) Community News Group? $0 $0
Public Sector Commission
For both 2016-17 and 2017-18
(a)-(m) Nil.
Salaries and Allowances Tribunal
(a)-(m) Nil.
Department of Jobs, Tourism, Science and Innovation
Tourism WA advises:
2016-17
(a) Facebook
709,057.99
(b) Twitter
-
(c) Instagram
10,396.38
(d) Google Adwords
742,483.44
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
253,748.92
(i) PerthNow
-
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
The Department of State Development advises:
2016-17
(a) Facebook
30,890.91
(b) Twitter
-
(c) Instagram
613.92
(d) Google Adwords
9,210.45
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
-
(i) PerthNow
49,932.90
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
The Department of Jobs, Tourism, Science and Innovation advises:
2017-18
(a) Facebook
967,117.12
(b) Twitter
-
(c) Instagram
11,947.65
(d) Google Adwords
821,189.09
(e) Bing Ads
-
(f) Google MyBusiness
-
(g) Reddit
-
(h) The West Australian
111,666.00
(i) PerthNow
-
(j) WA Today
-
(k) The Australian
-
(l) Australian Financial Review
-
(m) Community News Group
-
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