A parliamentary question probes the rationale and evaluation of Tourism WA's decision to close international offices and adopt a subcontracting model, questioning the evidence of its benefits and the establishment of KPIs. The answer defends the move by citing successful examples in other countries and promising future KPI development.

AnsweredQoN 2577Legislative Council
Asked
30 June 2010
Portfolio
Tourism

QuestionView source ↗

I refer to the closure of the Tourism WA International offices and the introduction of the subcontracting model, I ask -
(1) What independent analysis and research has been conducted, to ensure that this model is delivering benefits to the State?
(2) If no analysis and research has been undertaken, does the Government intend to conduct independent analysis to demonstrate if there have been any benefits, from the subcontracting model?
(3) Has any comparative analysis been done to compare the different models?
(4) If no to (3), does the Government intend to conduct comparative analysis of the two models to demonstrate what benefits have been realised?
(5) What are said to be the benefits of the new business model that has been implemented?
(6) What has been the effect to date?
(7) Have Key Performance Indicators (KPIs) been established to measure outcomes across all the changes?
(8) If no to (7), -
(a) will KPIs be established; and
(b) when?

AnswerView source ↗

Answered
8 September 2010
Responded by
Minister for Environment representing the Minister for Tourism
Response time
70 days
(1) - (2) Tourism Western Australia has not engaged an independent consultant, however, the representative models already operating in New Zealand (2005), South Korea (2007), United States of America (2008 - PR representation only), Singapore (2009) and Malaysia (2009) are performing well. The agency representation model provides Tourism Western Australia with access to wider skill sets, specifically in the areas of public relations, digital and partnership marketing, and enables more agility in adapting to changing market conditions.
(3) Yes.
(4) Not applicable.
(5) Please refer to answer (1) - (2).
(6) Not applicable. Tourism Western Australia is progressively moving to the new model over the next six to nine months.
(7) - (8)(b) Key Performance Indicators will be established as part of the subcontracting process.
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