❓ A WA parliamentary question regarding the success and promotion of the 'Buy West Eat Best' campaign, highlighting consumer awareness, industry participation, and recent achievements.
AnsweredQoN 701Legislative Assembly
QuestionView source ↗
BUY WEST EAT BEST CAMPAIGN
I am proud to be part of a government that is actively promoting the many local fine food products in Western Australia. Will the minister please update the house on what is being done to promote these outstanding products through the Buy West Eat Best campaign, including how popular the program has become among consumers and how many industry members have signed up to be part of the program? Mr D.T. REDMAN
I am proud to be part of a government that is actively promoting the many local fine food products in Western Australia. Will the minister please update the house on what is being done to promote these outstanding products through the Buy West Eat Best campaign, including how popular the program has become among consumers and how many industry members have signed up to be part of the program? Mr D.T. REDMAN
AnswerView source ↗
I thank the member for Darling Range for his interest and his support for the Buy West Eat Best campaign, which has been hugely successful. This is the third anniversary of the Buy West Eat Best campaign, which was started under the previous government and has gone from success to success. The campaign has been active. The most recent survey has shown that eight out of 10 consumers have brand recall on the Buy West Eat Best logo and brand, which is absolutely excellent. That highlights the success of the campaign and, I think, highlights that we have been able to brand, in a very positive way, the product that Western Australia produces, right through from small businesses to some big retail chains, to be able to put Western Australian product first and foremost on the shelf. The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN replied: I thank the member for Darling Range for his interest and his support for the Buy West Eat Best campaign, which has been hugely successful. This is the third anniversary of the Buy West Eat Best campaign, which was started under the previous government and has gone from success to success. The campaign has been active. The most recent survey has shown that eight out of 10 consumers have brand recall on the Buy West Eat Best logo and brand, which is absolutely excellent. That highlights the success of the campaign and, I think, highlights that we have been able to brand, in a very positive way, the product that Western Australia produces, right through from small businesses to some big retail chains, to be able to put Western Australian product first and foremost on the shelf. The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
I thank the member for Darling Range for his interest and his support for the Buy West Eat Best campaign, which has been hugely successful. This is the third anniversary of the Buy West Eat Best campaign, which was started under the previous government and has gone from success to success. The campaign has been active. The most recent survey has shown that eight out of 10 consumers have brand recall on the Buy West Eat Best logo and brand, which is absolutely excellent. That highlights the success of the campaign and, I think, highlights that we have been able to brand, in a very positive way, the product that Western Australia produces, right through from small businesses to some big retail chains, to be able to put Western Australian product first and foremost on the shelf. The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN replied: I thank the member for Darling Range for his interest and his support for the Buy West Eat Best campaign, which has been hugely successful. This is the third anniversary of the Buy West Eat Best campaign, which was started under the previous government and has gone from success to success. The campaign has been active. The most recent survey has shown that eight out of 10 consumers have brand recall on the Buy West Eat Best logo and brand, which is absolutely excellent. That highlights the success of the campaign and, I think, highlights that we have been able to brand, in a very positive way, the product that Western Australia produces, right through from small businesses to some big retail chains, to be able to put Western Australian product first and foremost on the shelf. The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
I thank the member for Darling Range for his interest and his support for the Buy West Eat Best campaign, which has been hugely successful. This is the third anniversary of the Buy West Eat Best campaign, which was started under the previous government and has gone from success to success. The campaign has been active. The most recent survey has shown that eight out of 10 consumers have brand recall on the Buy West Eat Best logo and brand, which is absolutely excellent. That highlights the success of the campaign and, I think, highlights that we have been able to brand, in a very positive way, the product that Western Australia produces, right through from small businesses to some big retail chains, to be able to put Western Australian product first and foremost on the shelf. The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The program started with about two businesses that signed up. Now there are over 100 and those numbers are growing. Although 100 might not sound like a big figure, when some of those numbers are major supermarket chains, it means that it is significant. It promotes top quality, fresh local produce. There have been successful components. A restaurant in Leederville has now signed up. It is a little group called Jus Burgers, which is doing an absolutely outstanding job. It is a Buy West Eat Best campaigner. I would strongly urge members of the house to get one of its burgers. They are absolutely outstanding. Be Vocal About Eating Local is a recent campaign that has been running through the media using the voices of our own producers, with some of the produce in animated form. That has again been very successful in highlighting exactly what is important about what we are able to produce here in Western Australia. There is the recent launch of the Buy West Eat Best cookbook. I would encourage every member in the house to purchase a Buy West Eat Best cookbook, which is again promoting the wonderful product out of Western Australia. In fact, it would be great to see support from the great Peter Kennedy and for PK to get one of these Buy West Eat Best cookbooks before he retires. I reckon it would be a great little gesture towards the farming community of Western Australia. Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Dr E. Constable : We should give him one. Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr B.J. Grylls : Make him buy it! Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN : That is going to dig into the retirement fund. It is not very expensive, PK! Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mrs M.H. Roberts : You can buy him one! Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr B.J. Grylls : Consider it done! Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Mr D.T. REDMAN : I am getting a bit of pressure from my colleagues! Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
Another important point to note is that significant players have been making investment decisions on the back of strong support for regional produce and Western Australian product. Last year I launched Harvest FreshCuts, which is again a significant business in Western Australia using local product going into major supermarket chains. I think that when people are making those sorts of business decisions, on the back of the very strong support from consumers for local product, and again the support of the Buy West Eat Best campaign in achieving that, we are getting the outcomes that we genuinely want to see in Western Australia. The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The success through the Buy West Eat Best campaign has been recently recognised, of course, through the Premier’s Awards for Excellence in Public Sector Management, in which it was a finalist. I will take the opportunity to point out that the winner was the Indigenous Landholder Service campaign through the Department of Agriculture and Food, but the Buy West Eat Best campaign was a finalist. The people who have been involved in that in the Department of Agriculture and Food are to be absolutely congratulated for their passion—as is industry, which has come on board—to take the campaign forward. Of course, more recently they entered into the Rural Media Association of Western Australia awards, and for the first time won the best communications campaign. I think recognition from our media is an outstanding achievement for that campaign. The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
The Liberal–National government has allocated $300 000 for this financial year and $200 000 for next year, working to transition it through to industry so that industry can take greater ownership of what has been a tremendously successful campaign. Just this morning I went to the DAFWA Student Food and Product Development Awards 2010 at Curtin University of Technology. I looked at the great array of Western Australian products that young students are producing, developing and putting into key markets. They are thinking about the marketplace and thinking about some of the health campaigns and so on that they can run. To see the innovation that they are bringing out is tremendous. As I said this morning, I am hoping that we can see those young Western Australians play a greater role in the agriculture and food industry in Western Australia, which is vibrant and strong, going forward to make sure that we are branding ourselves at an international level. It is happening, because people want to use the Buy West Eat Best brand to branch into Singaporean supermarkets. I think that demonstrates some of the potential of what started out as a fairly small campaign but is now starting to move into the international market place. This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
This government supports Western Australian product. If there was ever a time to support our farmers through supporting Buy West Eat Best, this year is it.
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