❓ Mr. Wyatt questions the Premier on the accuracy of government advertising cost tracking, citing an Auditor General's report that reveals a lack of central monitoring. The Premier acknowledges weaknesses in the central recording of advertising expenditure.
AnsweredQoN 503Legislative Assembly
QuestionView source ↗
GOVERNMENT-FUNDED ADVERTISING — AUDITOR
GENERAL'S REPORT
503. Mr B.S. WYATT to the Premier:
I have a supplementary question.
The Auditor General also states —
DPC does not know the actual cost of
campaigns. Campaign budgets are approved as part of DPC's campaign
approval processes. However, agencies are not required to report back � DPC
cannot therefore review the true cost of campaigns.
How can the Premier possibly say
that his advertising is more effective and cheaper?
GENERAL'S REPORT
503. Mr B.S. WYATT to the Premier:
I have a supplementary question.
The Auditor General also states —
DPC does not know the actual cost of
campaigns. Campaign budgets are approved as part of DPC's campaign
approval processes. However, agencies are not required to report back � DPC
cannot therefore review the true cost of campaigns.
How can the Premier possibly say
that his advertising is more effective and cheaper?
AnswerView source ↗
Total advertising is known.
Mr B.S. Wyatt : No, it's not. That's what the
Auditor General said. Read it.
Mr C.J. BARNETT : Hang on. The member is not listening.
The SPEAKER : Member for Victoria Park, I call you to order for the
second time.
Mr C.J. BARNETT : One of the weaknesses that has been shown is that
a lot of agencies do advertising campaigns that do not come in to be centrally
monitored. Eventually —
Mr B.S. Wyatt interjected.
Mr C.J. BARNETT : Mr Speaker, I am trying to answer the question.
Departments go out and do advertising for all sorts of reasons, quite properly,
but it does not get recorded centrally at the time. Eventually, at the end of
the year, yes, it does.
Mr B.S. Wyatt : No, it's not. That's what the
Auditor General said. Read it.
Mr C.J. BARNETT : Hang on. The member is not listening.
The SPEAKER : Member for Victoria Park, I call you to order for the
second time.
Mr C.J. BARNETT : One of the weaknesses that has been shown is that
a lot of agencies do advertising campaigns that do not come in to be centrally
monitored. Eventually —
Mr B.S. Wyatt interjected.
Mr C.J. BARNETT : Mr Speaker, I am trying to answer the question.
Departments go out and do advertising for all sorts of reasons, quite properly,
but it does not get recorded centrally at the time. Eventually, at the end of
the year, yes, it does.
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