❓ A WA parliamentary question seeks details about the Ningaloo advertising campaign following the rejection of the Mauds Landing development proposal, including involved firms, costs, and budget. The response provides specific information on Marketforce Ltd's engagement, brief, and campaign financials.
AnsweredQoN 1068Legislative Council
QuestionView source ↗
I refer to the decision of the Premier to reject the Mauds Landing development proposal and the subsequent Ningaloo advertising campaign. (1) Which firms were engaged to prepare the Ningaloo campaign? (2) When were the firms engaged? (3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE
AnswerView source ↗
(1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(1) Which firms were engaged to prepare the Ningaloo campaign? (2) When were the firms engaged? (3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(2) When were the firms engaged? (3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(1) Which firms were engaged to prepare the Ningaloo campaign? (2) When were the firms engaged? (3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(2) When were the firms engaged? (3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(3) What was their brief? (4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(4) How much did the preparation of the campaign cost? (5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(5) What is the total budget for the Ningaloo campaign and how much has been spent thus far? Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
Hon KIM CHANCE replied : (1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(1) Marketforce Ltd. (2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(2) 20 June 2003. (3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(3) The agency’s brief was to prepare a press and television campaign advising the public of the release of the “Future Directions” discussion paper. The agency was also required to assist in the construction of a web site. The campaign was to contain a call to action inviting people to visit the web site - www.ningaloocoast.wa.gov.au - make themselves aware of the options being considered for the entire Ningaloo coast, and then make their submissions via a response device on that web site. (4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(4) As the campaign is yet to be completed, final costs cannot be provided. However, an amount of $100 000 has been allocated to the production of the press and television advertising and the web site. To date Marketforce has invoiced $55 891 for television production, $7 343.05 for press production and $9 978 for web site production. (5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
(5) The total budget for the campaign has been set at $350 000. Total media placement costs up to and including Saturday, 16 August will be $195 612. To date the web site has been visited more than 15 350 times.
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