Hon Sue Ellery questions the Minister for Education regarding the cost, duration, and personnel involved in the 'Bigger Picture' advertising campaign. The Minister provides estimated costs, timelines, and responsible parties.

AnsweredQoN 180Legislative Council
Asked
16 March 2016
Portfolio
Education

QuestionView source ↗

DEPARTMENT OF EDUCATION — BIGGER PICTURE
ADVERTISING CAMPAIGN
180. Hon SUE ELLERY to the Minister for
Education:
I refer to the government's
latest Bigger Picture education campaign.
(1) What is the total cost of the
campaign?
(2) How long will the campaign run
for?
(3) How much was Ms Ros Thomas paid
for her part in the advertising?
(4) Which
agencies and which officers within those agencies are involved in authorising
the content and production of the second phase of the campaign?

AnswerView source ↗

I thank the honourable member for
some notice of the question.
(1) The estimated
cost is $555 500.
(2) It will run
from 28 February to December 2016.
(3) As at 16
March 2016, Ms Thomas has not been paid.
(4) The director
general of the Department of Education and the manager of the government
communications unit at the Department of the Premier and Cabinet are involved.

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