❓ Mr. Papalia questions the Minister for Tourism regarding a potential advertising ban imposed on Tourism WA, particularly concerning its impact on peak season advertising for Broome and the Kimberley. The Minister acknowledges the issue and states discussions are underway with the Premier and Treasurer.
AnsweredQoN 182Legislative Assembly
QuestionView source ↗
TOURISM WA
— ADVERTISING
182. Mr P. PAPALIA to the Minister for Tourism:
I refer to the core function of Tourism Western Australia to
advertise and attract tourists in an industry that is already struggling.
(1) Is it true that a ban on advertising has been imposed on
Tourism WA?
(2) Did the
minister ask for an exemption from the ban on advertising, given that this is
the core function of Tourism WA; and, if so, what was the result?
(3) How does
the minister justify this ban, noting that it is right in the middle of the
vital period for Broome and Kimberley peak-season advertising?
— ADVERTISING
182. Mr P. PAPALIA to the Minister for Tourism:
I refer to the core function of Tourism Western Australia to
advertise and attract tourists in an industry that is already struggling.
(1) Is it true that a ban on advertising has been imposed on
Tourism WA?
(2) Did the
minister ask for an exemption from the ban on advertising, given that this is
the core function of Tourism WA; and, if so, what was the result?
(3) How does
the minister justify this ban, noting that it is right in the middle of the
vital period for Broome and Kimberley peak-season advertising?
AnswerView source ↗
It is a good question. I got a copy of it this morning, as it
was a question from one of the newspapers down south.
(1)–(3)
It is very difficult within Tourism WA in terms of what is classified as
advertising. For a long time I have been putting forward the argument that most
of the work done by Tourism WA is, in fact, marketing. It is advertising, but
we should look at the difference. We might say, ''Let us cut the
advertising for the health department'', but most of the advertising
that might be done is around the promotion of things relating to the health
department. Tourism is different. Tourism is about marketing Western Australia
and trying to get international tourists to come here. In the original proposal
that was put forward, there was an effect on Tourism WA, but part of that
agreement was that there be an opportunity to have discussions around that
issue. I am currently in the middle of that process of discussions with the
Premier and the Treasurer.
Several members interjected.
The SPEAKER :
Members!
Dr K.D. HAMES : We
are currently in the middle of discussions on the funding for Tourism WA.
was a question from one of the newspapers down south.
(1)–(3)
It is very difficult within Tourism WA in terms of what is classified as
advertising. For a long time I have been putting forward the argument that most
of the work done by Tourism WA is, in fact, marketing. It is advertising, but
we should look at the difference. We might say, ''Let us cut the
advertising for the health department'', but most of the advertising
that might be done is around the promotion of things relating to the health
department. Tourism is different. Tourism is about marketing Western Australia
and trying to get international tourists to come here. In the original proposal
that was put forward, there was an effect on Tourism WA, but part of that
agreement was that there be an opportunity to have discussions around that
issue. I am currently in the middle of that process of discussions with the
Premier and the Treasurer.
Several members interjected.
The SPEAKER :
Members!
Dr K.D. HAMES : We
are currently in the middle of discussions on the funding for Tourism WA.
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