❓ A WA parliamentary question seeks details on the 'Let's Join Forces' police recruitment campaign, including agency costs, advertising spend across platforms, website statistics, and impact on migration. The response provides limited information, citing unavailability for some data.
AnsweredQoN 588Legislative Assembly
Asked
19 October 2022
Member
Portfolio
Police; Road Safety; Defence Industry; Veterans Issues
QuestionView source ↗
I refer to the "Let's Join Forces" media advertising campaign to encourage more people to apply to work with WA Police: (a) Was a creative media agency hired to develop the advertisement or was the project entirely internal? If a creative agency was hired: (i) What is the name of the agency; (ii) What was the cost of contract; and (iii) What is the length of the contract; (b) How much money has gone to the following platforms in advertising for the campaign: (i) Tiktok; (ii) Snapchat; (iii) Meta: (A) Instagram; and (B) Facebook; (iv) Online advertising; (v) Physical or print media; (vi) Television; and (vii) Streaming services or catch-up television streaming services; (c) Was there a specific budget for special effects and if yes, please detail the breakdown in spend; and (d) With reference to the website https://letsjoinforces.wa.gov.au/: (i) How many unique visitors have been to the website? Please breakdown by country of origin; (ii) What was the cost to build this website; (iii) What is the expected lifetime of the website; (iv) What is the ongoing cost of the website; (v) Are there key performance indicators for the website, and if yes how will they be tracked; and (vi) How many people have identified the website as a direct reason they have moved to Western Australia, and how is this being quantified by WA Police or the Department of Jobs, Tourism, Science and Innovation?
AnswerView source ↗
Answered
22 November 2022
Responded by
Minister for Police; Road Safety; Defence Industry; Veterans Issues
Response time
8 days
The Western Australia Police Force advise:
(a)
(b)
(c) No.
(d) (i) Between 1 January 2021 and 30 September 2022, there has been 359,285 unique visits to the website.
Top 10 Countries
Unique Visits
Australia
333,966
United Kingdom
5,745
United States
5,595
New Zealand
3,916
India
2,400
Singapore
1,157
Ireland
682
Canada
490
Philippines
320
The Western Australia Police Force launched a new Let’s Join Forces website on the 15 October 2022, and updated statistics are not available at this time.
(ii-iv) The Western Australia Police Force cannot provide a response, as the information requested is not available at this time.
(v) Yes.
(vi) The WA Police Force cannot provide a response at this time.
(a)
(b)
(c) No.
(d) (i) Between 1 January 2021 and 30 September 2022, there has been 359,285 unique visits to the website.
Top 10 Countries
Unique Visits
Australia
333,966
United Kingdom
5,745
United States
5,595
New Zealand
3,916
India
2,400
Singapore
1,157
Ireland
682
Canada
490
Philippines
320
The Western Australia Police Force launched a new Let’s Join Forces website on the 15 October 2022, and updated statistics are not available at this time.
(ii-iv) The Western Australia Police Force cannot provide a response, as the information requested is not available at this time.
(v) Yes.
(vi) The WA Police Force cannot provide a response at this time.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.