❓ A WA parliamentary question on notice regarding the Government Employees Superannuation Board (GESB) membership numbers, advertising expenditure, and methods for measuring promotional material success over the past five years.
AnsweredQoN 707Legislative Council
QuestionView source ↗
GOVERNMENT EMPLOYEES SUPERANNUATION BOARD
Thank you, Mr President. (1) How many members did the Government Employees Superannuation Board have in each of the past five years? (2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH
Thank you, Mr President. (1) How many members did the Government Employees Superannuation Board have in each of the past five years? (2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH
AnswerView source ↗
I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(1) How many members did the Government Employees Superannuation Board have in each of the past five years? (2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(1) How many members did the Government Employees Superannuation Board have in each of the past five years? (2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(2) What was the amount spent by GESB in each of the past five years on advertising and promotional material? (3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(3) What method of measurement is used by GESB to determine the success or otherwise of its promotional material? Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
Hon LJILJANNA RAVLICH replied: I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
I thank the honourable member for some notice of this question. On behalf of the Treasurer, I am happy to provide the following response - (1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(1) The number of GESB members as at 30 June in each of the past five years was 274 245 in 2005-06; 266 605 in 2004-05; 254 093 in 2003-04; 260 690 in 2002-03; and 267 325 in 2001-02. (2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(2) In 2005-06, $285 708 was spent; in 2004-05, $127 166; in 2003-04, $147 922; in 2002-03, nil; and in 2001-02, nil. (3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
(3) Evaluation research is conducted as part of GESB’s annual research program. The program has an aim to measure members’ awareness of and attitudes towards their superannuation as well as changes to their behaviour that support improving their long-term financial security. A comparison of member behaviour in terms of personal contributions, roll-ins, online registrations and transactions, telephone inquiries and seminar inquiries during the campaign periods, as well as trend analysis correlated with promotional activity, is conducted during and after the campaign period; for example, the promotion of the commonwealth government co-contributions program. GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
GESB also conducts regular market research with its members and employers, measuring their satisfaction with GESB’s products and services, including communication with members. GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
GESB monitors the marketing cost-to-asset ratio; that is, the proportion of members’ money that is spent on marketing activities.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.