Home›Questions on Notice›QoN 2562

❓ Ms. Mettam questions the marketing efforts by Tourism WA for the Australia vs. England ODI cricket match at Optus Stadium, specifically targeting the UK market. The Minister responds that Tourism WA did not sponsor or actively market the event due to a lack of lead time after the venue confirmation.

AnsweredQoN 2562Legislative Assembly

Asked

20 February 2018

Member

Ms L. Mettam

Portfolio

Tourism

QuestionView source ↗

I refer to the recent One Day International cricket match between Australia and England at Optus Stadium on 28 January, and I ask: (a) what measures were used to market this event to the United Kingdom; (b) how much did the marketing campaign cost; (c) how many times was Perth mentioned in the promotional material; and (d) how is the success of this marketing campaign measured and what return on investment was achieved?

AnswerView source ↗

Answered

22 March 2018

Responded by

Minister for Tourism

Response time

8 days

(a) This sold out event was not sponsored by Tourism Western Australia. You would need to seek this information from the event holder, Cricket Australia. Whilst Tourism Western Australia sometimes promotes events it does not sponsor, this event was not confirmed for Optus Stadium (and its additional capacity) until 20 November 2017, therefore, not providing the required lead time for effective promotion into the UK market.
(b-d) Not applicable

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