❓ The Member for Moore asked the Treasurer about the cost of the METRONET awareness campaign, but the Treasurer's office claims to be unaware of such a campaign, referring instead to the 'Building for Tomorrow' campaign.
AnsweredQoN 1261Legislative Assembly
QuestionView source ↗
I refer to the Government's METRONET awareness advertising campaign, and I ask : (a) How much has been spent in total on the METRONET awareness campaign; and (b) How much has been spent in each of the following categories: (i) Social media advertising; (ii) Influencer marketing; (iii) Out of Home advertising; (iv) Newspaper advertising; (v) TV and radio advertising; (vi) Promotional materials; (vii) Website domain registration; (viii) Production for TV, radio, and other campaign assets; and (ix) Fees paid to external agencies including but not limited to media buyers, advertising agencies, and campaign agencies?
AnswerView source ↗
Answered
15 October 2024
Response time
6 days
(a)-(b) It is unclear what such campaign the Member is referring to. The State Government’s campaign to raise awareness about its record investment in transport infrastructure is ‘Building for Tomorrow’.
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