A WA parliamentary question addresses the increase in STIs and the government's social media campaign for awareness, inquiring about funding and campaign scope. The answer details existing resources, funding allocations, and campaign components, explaining the absence of television advertising due to budget constraints.

AnsweredQoN 117Legislative Council
Asked
22 March 2012
Portfolio
Health

QuestionView source ↗

SEXUALLY
TRANSMITTED INFECTIONS — SOCIAL MEDIA CAMPAIGN
117. Hon KATE DOUST to the minister representing the
Minister for Health:
I refer to the alarming increase in sexually transmitted
infections in Western Australia in recent years, including a fourfold increase
in chlamydia, a doubling of HIV, a 45 per cent increase in gonorrhoea and a 30 per
cent increase in children with reportable STIs, and the minister's
announcement on 5 January regarding a social media campaign for STI awareness.
(1) Is there
any new and additional money allocated to this particular campaign or is it
being done within existing resources?
(2) How much
has been allocated to this campaign?
(3) Will the
campaign include a mass media component, including television and radio
advertising; and, if not, why not?

AnswerView source ↗

I thank the member
for some notice of the question.
(1) A comprehensive program to prevent and
control sexually transmitted infections amongst priority populations is
coordinated and/or provided by the Department of Health from its existing
resources. The Department of Health has rolled out an annual multimedia campaign
to increase awareness and promote testing and treatment for chlamydia since
2005. Social marketing campaigns conducted by the Department of Health are
funded within existing resources. Several social marketing campaigns are
currently in place and rolled out under the auspices of relevant organisations,
such as the WA AIDS Council, which receives $2.3 million annual funding from
the Department of Health. The WA AIDS Council campaign focuses on sexually
transmitted infections, including gonorrhoea and chlamydia, and HIV amongst men
who have sex with men.
(2) The Department of Health has invested
$200 000 to $220 000 annually in the chlamydia campaign and evaluation since
2005. The budget allocated to the 2012 campaign is approximately $200 000. Approximately
60 per cent of the $2.3 million provided to the WA AIDS Council is dedicated to
health promotion for target populations.
(3) The current multimedia chlamydia
campaign includes statewide radio advertisements on metropolitan and regional
radio stations, including Aboriginal community radio stations; convenience
advertising in hotels and clubs; Adshel advertisement at bus stops near and
around TAFE colleges and universities; advertising at youth music events over
the summer period; a dedicated campaign website called couldihaveit.com that
includes an online chlamydia testing program; and a general practitioner
mail-out package to encourage GPs to offer chlamydia testing.
The campaign does not include television
advertisements. The current campaign, as detailed above, was developed to get
maximum coverage within the allocated budget.

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