Hon Barbara Scott questions the Minister for Health regarding advertising policies, promotion of maternity services at Kaleeya Hospital after the closure of Woodside Hospital, and the use of public relations resources.

AnsweredQoN 3279Legislative Council
Asked
16 March 2006
Portfolio
Health

QuestionView source ↗

(1) When did the policy change that public hospitals were allowed to advertise their services?
(2) Is the Minister aware that Woodside Hospital has been refused many requests to advertise their clinic services over the last 10 years for the reason that 'public hospitals were not allowed to advertise'?
(3) Is the Minister aware that Woodside Hospital has had to write individual letters to hundreds of doctors and to the thousands of women who had previously birthed babies at Woodside Hospital, to promote the clinic service, sometimes using private fundraised money?
(4) Does the Minister appreciate how galling this is to many of the hospital staff to see grossly wasteful and inappropriate public relations and promotion programs being lavishly funded?
(5) As Fremantle Hospital & Health Service has its own photographer and Public Relations Department, why wasn't this excellent service used?
(6) Is the decision not to use the Fremantle Hospital & Health Service's Public Relations Department a vote of no confidence in their service by senior management and the Minister?
(7) What is the expected cost of this current campaign to promote maternity services at Kaleeya Hospital?
(8) Why has such a lavish and wasteful program been undertaken?

AnswerView source ↗

Answered
6 April 2006
Responded by
Parliamentary Secretary representing the Minister for Health
Response time
21 days
2) No. 3) Expectant mothers and doctors will continue to be informed in writing of the Maternity Service at Kaleeya Hospital including receiving advice on appointment times for the Antenatal clinics. 4) There has been no lavishly funded, grossly wasteful or inappropriate public relations and promotions program in place. A modest and responsible community education program is underway to ensure that the community in general and mothers-to-be in particular are aware of the transfer of services from Woodside Hospital to Kaleeya Hospital and make best use of the services and facilities on offer. 5) The public relations and photography services at Fremantle Hospital and Health Service has been used and will continue to be used in the preparation of communication materials to inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya. 6) The Fremantle Hospital and Health Service's Public Relations Department has prepared materials to help inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya.Its work has been supplemented during a particularly demanding period for the Public Relations Department when various staff members have been on leave. This has been a very appropriate and efficient arrangement. 7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
3) Expectant mothers and doctors will continue to be informed in writing of the Maternity Service at Kaleeya Hospital including receiving advice on appointment times for the Antenatal clinics. 4) There has been no lavishly funded, grossly wasteful or inappropriate public relations and promotions program in place. A modest and responsible community education program is underway to ensure that the community in general and mothers-to-be in particular are aware of the transfer of services from Woodside Hospital to Kaleeya Hospital and make best use of the services and facilities on offer. 5) The public relations and photography services at Fremantle Hospital and Health Service has been used and will continue to be used in the preparation of communication materials to inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya. 6) The Fremantle Hospital and Health Service's Public Relations Department has prepared materials to help inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya.Its work has been supplemented during a particularly demanding period for the Public Relations Department when various staff members have been on leave. This has been a very appropriate and efficient arrangement. 7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
4) There has been no lavishly funded, grossly wasteful or inappropriate public relations and promotions program in place. A modest and responsible community education program is underway to ensure that the community in general and mothers-to-be in particular are aware of the transfer of services from Woodside Hospital to Kaleeya Hospital and make best use of the services and facilities on offer. 5) The public relations and photography services at Fremantle Hospital and Health Service has been used and will continue to be used in the preparation of communication materials to inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya. 6) The Fremantle Hospital and Health Service's Public Relations Department has prepared materials to help inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya.Its work has been supplemented during a particularly demanding period for the Public Relations Department when various staff members have been on leave. This has been a very appropriate and efficient arrangement. 7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
5) The public relations and photography services at Fremantle Hospital and Health Service has been used and will continue to be used in the preparation of communication materials to inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya. 6) The Fremantle Hospital and Health Service's Public Relations Department has prepared materials to help inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya.Its work has been supplemented during a particularly demanding period for the Public Relations Department when various staff members have been on leave. This has been a very appropriate and efficient arrangement. 7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
6) The Fremantle Hospital and Health Service's Public Relations Department has prepared materials to help inform the community of the transfer of services from Woodside to Kaleeya Hospital and the maternity services and facilities on offer at Kaleeya.Its work has been supplemented during a particularly demanding period for the Public Relations Department when various staff members have been on leave. This has been a very appropriate and efficient arrangement. 7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
7) The paid campaign to inform the community of the transfer of services from Woodside Maternity Hospital to Kaleeya Hospital consists of a limited number of advertisements in the Fremantle Herald and Fremantle Gazette and is expected to cost less than $9000. Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
Other activities including the development of new welcome packs for mothers, the updating of a brochure for patients at Kaleeya Hospital to include information about the new maternity services, the preparation of some media releases to alert the community to the new arrangements and facilities, as well as a function for staff, are expected to cost in the order of $20,000. Much of the work - including the photography, design and printing for posters, brochures and the welcome pack information, and the preparation of some media releases - has been done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, the updating of Kaleeya's brochure and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
Some other activities - such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital - have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, provided the venue, and a hot cup of tea and a biscuit for expectant mothers and other interested participants. 8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.
8) The community and staff program has been neither wasteful nor lavish. Giving the community good information about health services available to them is always important. That importance has been emphasised in this particular case by a campaign of misinformation circulating in the Fremantle area, which has given rise to unnecessary and unwarranted concerns.

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